Fresh Social Media Coordinator

About Fresh

Fresh is a global beauty house celebrated for its sensorial skincare, bodycare, and fragrance, blending time-honored rituals with modern science since its founding in Boston in 1991. As part of the LVMH portfolio, Fresh offers employees the creative energy of an entrepreneurial brand with the international reach and standards of a leading luxury group. The company values curiosity, craftsmanship, inclusivity, and a deep respect for ingredients, encouraging teams to create meaningful experiences for discerning clients. For professionals drawn to beauty, innovation, and storytelling, Fresh provides a refined environment where authenticity and expertise shape every aspect of brand expression.

Fresh is seeking a Social Media Coordinator to support its global organic social presence through content scheduling, publishing, monitoring, community engagement, social listening, and performance reporting across Instagram, TikTok, and other platforms. The role supports global campaigns and product launches in partnership with Marketing Strategy, Creative, and cross-functional teams. This is a permanent, full-time hybrid position based in New York, NY.

Role & Responsibilities

• Schedule, publish, and monitor content across Fresh’s social media accounts, ensuring accuracy, timeliness, and alignment with brand standards.
• Maintain and update global content calendars weekly for cross-functional visibility.
• Partner with Marketing Strategy category leaders to support strategy development for products and promotions worldwide.
• Manage day-to-day communications with creative teams.
• Support global campaign execution across social platforms and communicate social updates and changes to Marketing teams in real time.
• Assist in developing social briefs aligned with marketing calendars and product launches.
• Ensure appropriate tagging, collaborator setup, and platform-specific optimizations when scheduling content.
• Engage with the social community through channel comments and direct messages, and comment on other posts.
• Escalate customer inquiries and sensitive issues to the appropriate internal stakeholders.
• Conduct ongoing social listening to identify trends, cultural moments, and real-time opportunities for Fresh to join relevant conversations and post.
• Support ad hoc reporting for Global Marketing on campaign and talent performance and social activations, including social sentiment, share of voice, trends and keywords, and creative performance.
• Use tools and native platform analytics to gather insights.
• Translate performance data into actionable insights and recommendations.
• Identify opportunities to optimize content, timing, and formats.
• Build an understanding of Fresh’s brand voice, global social media strategy, content calendar, and approval processes across Instagram, TikTok, and other priority platforms.
• Develop hands-on expertise in scheduling, publishing, community management, social listening, and real-time escalation, ensuring content is accurate, timely, and on brand.
• Establish effective working relationships with Marketing Strategy, Creative, and cross-functional partners to support global campaigns, product launches, and social briefs.
• Independently manage accurate, on-time scheduling, publishing, and day-to-day community engagement across Fresh’s global social media channels.
• Contribute actionable recommendations from platform analytics, social listening, and campaign reporting to improve content performance, timing, formats, and audience engagement.
• Act as a trusted cross-functional partner, proactively identifying cultural moments and execution opportunities that strengthen brand awareness and audience growth.
• Remain in a stationary position for an average of 7.5 hours per day; light to moderate lifting may be required. Regular duties may also involve standing, sitting, reaching, stooping, kneeling, and operating a computer, telephone, and keyboard.

Qualifications

• At least 2 years of social media experience, including internships.
• Expertise in social media platforms such as Instagram and TikTok, including content formats, analytics, and tools.
• Curiosity about and interest in the beauty industry and its relationship to online culture.
• Excellent written and verbal communication skills.
• Exceptional organization, attention to detail, and follow-through.
• Strong judgment, problem-solving skills, and willingness to take initiative.
• Comfort working in a fast-paced, entrepreneurial environment.
• Bachelor’s degree in Business, Marketing, or equivalent.

Skills

Experience

At least 2 years of social media experience, including internships.

Education

Bachelor’s degree in Business, Marketing, or equivalent.

Workplace

Compensation

The base compensation for this position ranges from USD 65,000 to USD 90,000 per annum.

Benefits

Fresh and LVMH-sponsored professional development training and workshops; networking opportunities and access to internal communities; free Employee Assistance Program consultations, referrals, and counseling, plus confidential 24/7 mental health support; flexible paid time off, including Summer Fridays; fertility, maternity and newborn, adoption, and surrogacy support, including cryopreservation when part of fertility treatment; paid parental leave, subject to eligibility; travel and lodging for those unable to access care; backup dependent care and tutoring; Fresh in-store discounts and gratis; LVMH friends-and-family sales; pre-tax commuter benefits through Wage Works; health club, sporting and entertainment ticket, and pet, renters, and home insurance discounts; medical, dental, and vision coverage; and a 401(k) with company match and additional employer contribution, subject to eligibility.

Culture

Fresh fosters a creative, sensory-driven workplace where teams blend natural inspiration, scientific curiosity, and a deep respect for craftsmanship. As part of the LVMH family, the brand offers a collaborative and entrepreneurial environment that encourages innovation, inclusivity, and a passion for delivering exceptional beauty experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.