Fresh Senior Director, Marketing Analytics
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $195,000–245,000/year
- Department
- Merchandising, Buying & Planning
- Posted
- Aug 7, 2026
About Fresh
Fresh is a global beauty house celebrated for its sensorial skincare, bodycare, and fragrance, blending time-honored rituals with modern science since its founding in Boston in 1991. As part of the LVMH portfolio, Fresh offers employees the creative energy of an entrepreneurial brand with the international reach and standards of a leading luxury group. The company values curiosity, craftsmanship, inclusivity, and a deep respect for ingredients, encouraging teams to create meaningful experiences for discerning clients. For professionals drawn to beauty, innovation, and storytelling, Fresh provides a refined environment where authenticity and expertise shape every aspect of brand expression.
Fresh (LVMH) seeks Senior Director, Marketing Analytics in New York. Lead analytics strategy, manage data insights, oversee reporting frameworks. $195K–$245K, hybrid.
Role & Responsibilities
- Lead the establishment of a new analytics function within Global Marketing, positioning data and insights as a strategic competitive advantage
- Develop comprehensive reporting strategy encompassing retail sales, NPD rankings, market share tracking, launch performance, and category mix analysis
- Partner with Global Marketing Strategy leadership to support long-term planning initiatives and market-specific insights for the U.S. and China markets
- Create Global Marketing scorecard tracking performance metrics across all markets and align KPIs with the Director of MarComs
- Design data visualizations and strategic narratives for presentations to executive and LVMH leadership
- Provide data-driven perspectives on product and promotional ambitions, leveraging both internal and external market research
- Monitor sell-in and sell-through trends to inform SKU productivity and portfolio management strategies across global and regional teams
- Conduct bi-annual competitive pricing analyses and establish processes for new product pricing aligned with Global Finance business models
- Train and empower global and regional teams on Power BI and other data visualization tools
- Translate marketing and business requirements into IT system specifications and data architecture needs
- Mentor and develop two direct reports to build functional expertise and leadership capabilities
- Spearhead market research initiatives to address key strategic business questions
Qualifications
- 12–15 years of experience in analytics with multidimensional datasets, data visualization tools, and problem-solving
- Proven expertise in performance marketing, ROI analysis, and data-driven strategy development
- Advanced proficiency in Excel, Power BI, Tableau, and SQL
- Demonstrated ability to translate retail sales trends into actionable business insights
- Prior experience in management consulting or banking strongly preferred
- Leadership experience managing cross-functional teams and mentoring direct reports
Skills
Experience
Minimum 12–15 years in analytics, data visualization, and strategic insights roles. Prior experience in management consulting or banking is strongly preferred. Demonstrated expertise in translating complex data into actionable business strategy across global markets and multiple business functions.
Education
Bachelor's degree in a quantitative field (Mathematics, Statistics, Economics, Business Administration, or equivalent); MBA or advanced analytics certification highly preferred.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 195,000 to USD 245,000 per annum.
Benefits
LVMH-sponsored training and professional development workshops; access to LVMH Employee Resource Groups, DEIB Council, and Sustainability Champions community; Employee Assistance Program with free professional counseling and 24/7 mental health support; flexible paid time off policy including Summer Fridays; comprehensive fertility and family planning support (fertility services, paid parental leave including maternity, paternity, adoption, and surrogacy); Fresh in-store discounts and LVMH Group Friends and Family sales privileges; pre-tax commuter benefits; health club, entertainment, and insurance discounts; medical, dental, and vision coverage; 401(k) with company match and additional employer contribution.
Culture
Fresh fosters a creative, sensory-driven workplace where teams blend natural inspiration, scientific curiosity, and a deep respect for craftsmanship. As part of the LVMH family, the brand offers a collaborative and entrepreneurial environment that encourages innovation, inclusivity, and a passion for delivering exceptional beauty experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fresh, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Analytics Director, Global Marketing», «Head of Marketing Analytics», «Director of Insights & Strategy», «Marketing Analytics Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.