Fresh Regional Retail Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Aug 21, 2026
About Fresh
Fresh is a global beauty house celebrated for its sensorial skincare, bodycare, and fragrance, blending time-honored rituals with modern science since its founding in Boston in 1991. As part of the LVMH portfolio, Fresh offers employees the creative energy of an entrepreneurial brand with the international reach and standards of a leading luxury group. The company values curiosity, craftsmanship, inclusivity, and a deep respect for ingredients, encouraging teams to create meaningful experiences for discerning clients. For professionals drawn to beauty, innovation, and storytelling, Fresh provides a refined environment where authenticity and expertise shape every aspect of brand expression.
Fresh seeks a Regional Retail Manager in Chengdu to lead sales performance and manage beauty consultant teams across department store counters.
Role & Responsibilities
- Develop and execute sales plans for assigned counters, driving performance against targets and market-share objectives
- Collaborate with functional teams to optimize order processing, inventory management, and stock allocation across locations
- Prepare monthly sales reports for management, including new product line performance data and competitive intelligence
- Conduct regular counter visits to coach, evaluate, and develop beauty consultants and counter managers through mentoring and performance reviews
- Partner with training teams to ensure beauty consultants complete mandatory product and sales training programs
- Implement local incentive programs and manage retail activity budgets to maximize team motivation and performance
- Lead recruitment efforts to identify and hire qualified counter managers and beauty consultants
- Design and execute staff development plans to enhance product knowledge and selling skills
- Oversee retail staff allocation and deployment across assigned counters
- Enhance the Fresh brand image through visual merchandising, product presentation, consultant appearance standards, and point-of-sale activities
- Execute and regularly audit point-of-sale merchandising, displays, and operational conditions in compliance with brand standards and head office guidelines
- Supervise and implement marketing department-led promotional campaigns
- Negotiate with shopping mall management to secure visual resources and promotional floor space
- Manage promotional campaign preparation, execution, and feedback reporting
Qualifications
- Minimum 6 years of team management experience in retail sales
- Deep understanding and extensive experience with department store retail operations
- Demonstrated strong leadership and people management capabilities
- Proven experience building and leading high-performing teams
- Results-driven mindset with ambition, motivation, and energy
- Practical, grounded approach to problem-solving and execution
Skills
Experience
Minimum 6 years of team management experience within retail sales departments, with substantial hands-on experience in department store environments (百货商场). Experience managing multiple counter locations simultaneously and leading beauty/cosmetics sales teams is essential.
Education
Secondary education minimum; vocational qualifications or higher education in retail management, business administration, or related fields is preferred.
Workplace
This position is based in Chengdu, Sichuan, China.
Culture
Fresh fosters a creative, sensory-driven workplace where teams blend natural inspiration, scientific curiosity, and a deep respect for craftsmanship. As part of the LVMH family, the brand offers a collaborative and entrepreneurial environment that encourages innovation, inclusivity, and a passion for delivering exceptional beauty experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fresh, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Operations Manager», «Store Director», «Regional Sales Manager», «Retail Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.