Fresh Product Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 14, 2026
About Fresh
Fresh is a global beauty house celebrated for its sensorial skincare, bodycare, and fragrance, blending time-honored rituals with modern science since its founding in Boston in 1991. As part of the LVMH portfolio, Fresh offers employees the creative energy of an entrepreneurial brand with the international reach and standards of a leading luxury group. The company values curiosity, craftsmanship, inclusivity, and a deep respect for ingredients, encouraging teams to create meaningful experiences for discerning clients. For professionals drawn to beauty, innovation, and storytelling, Fresh provides a refined environment where authenticity and expertise shape every aspect of brand expression.
Fresh Product Manager role in Hong Kong and travel retail channel. Lead product strategy and drive profitable growth for beauty brand.
Role & Responsibilities
- Conduct comprehensive market analysis and consumer insights research to monitor product and category trends, generating actionable intelligence for local and global stakeholders
- Support the Marketing Director in formulating, articulating, and executing cohesive brand strategy and overall market positioning
- Take full end-to-end ownership of product franchises and categories, including positioning, pricing, promotional operations, and business delivery across HK market and travel retail channel
- Develop and operate annual marketing calendars accountable for product retail sales, market share growth, and category ranking
- Define product strategy briefs to enable effective go-to-market execution across training, visual merchandising, and e-commerce channels
- Manage product demand forecasts to ensure supply chain stability and operational efficiency
- Establish and enforce promotion management protocols that drive sustainable growth while protecting brand equity
- Collaborate with Global Headquarters to define long-term portfolio roadmaps, incorporating market insights and supporting pricing studies, sizing exercises, and financial modeling
- Execute the brand's Path to Profit strategy through optimized product mix management, reducing promotional dependency and systematically improving gross margins
- Continuously optimize pricing strategies and product competitiveness to enhance consumer experience and maximize margin potential across new launches
Qualifications
- Bachelor's degree or higher
- Minimum 5 years of marketing experience
- Demonstrated expertise in beauty industry marketing
- Deep knowledge of Hong Kong local market dynamics
- Travel retail (TR) channel experience preferred
- Fluency in English with excellent written and verbal communication skills
Skills
Experience
Minimum 5 years of marketing experience, with mandatory expertise in beauty industry marketing and Hong Kong market dynamics. Travel retail channel experience is preferred. Candidates should demonstrate framework thinking with the ability to formulate comprehensive product strategies.
Education
Bachelor's degree or above.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Fresh fosters a creative, sensory-driven workplace where teams blend natural inspiration, scientific curiosity, and a deep respect for craftsmanship. As part of the LVMH family, the brand offers a collaborative and entrepreneurial environment that encourages innovation, inclusivity, and a passion for delivering exceptional beauty experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fresh, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Product Manager», «Product Strategy Manager», «Product Development Manager», «Marketing Product Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.