Fresh Manager, Email & SMS Marketing

About Fresh

Fresh is a global beauty house celebrated for its sensorial skincare, bodycare, and fragrance, blending time-honored rituals with modern science since its founding in Boston in 1991. As part of the LVMH portfolio, Fresh offers employees the creative energy of an entrepreneurial brand with the international reach and standards of a leading luxury group. The company values curiosity, craftsmanship, inclusivity, and a deep respect for ingredients, encouraging teams to create meaningful experiences for discerning clients. For professionals drawn to beauty, innovation, and storytelling, Fresh provides a refined environment where authenticity and expertise shape every aspect of brand expression.

Role & Responsibilities

• Develop and execute the email and SMS marketing strategy, with emphasis on US-led campaigns adaptable by smaller markets to support revenue, customer acquisition, retention, and engagement
• Own execution and optimization of all email and SMS workflows, campaign calendars, briefing protocols, and user acceptance testing (UAT)
• Monitor channel performance including forecasting, budget tracking, reporting, and identify opportunities for continuous growth
• Manage the integrated email and SMS calendar aligned with product launches, promotions, and key commercial initiatives
• Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and agency partners to deliver seamless customer communications
• Analyze channel performance metrics (engagement, conversion, revenue, retention) and translate insights into actionable optimization strategies
• Support and maintain testing roadmap across email and SMS, including A/B and multivariate testing to improve customer engagement and business outcomes
• Monitor industry trends, emerging technologies, and competitive activity to ensure Fresh's programs remain innovative and best-in-class
• Serve as primary business point of contact for campaign briefing and execution, partnering with Campaign Operations and stakeholders
• Identify opportunities to enhance marketing processes and tools to improve operational efficiency

Qualifications

• 4–7+ years of proven experience managing email marketing and/or SMS programs with demonstrated track record of driving customer engagement and business results
• Bachelor's degree in business administration, marketing, communications, or related field
• Hands-on experience with enterprise email marketing platforms (Adobe Campaign required) and working knowledge of HTML
• Proficiency with Google Analytics and demonstrated ability to leverage data to optimize marketing performance
• Advanced proficiency in Microsoft Excel
• Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; CRM platform experience is a plus
• Deep understanding of email and SMS marketing best practices including deliverability, compliance, and customer engagement
• Excellent organizational and project management skills with ability to manage multiple priorities in fast-paced environment
• Strong analytical mindset with proven success optimizing channel performance through testing and experimentation

Skills

Experience

4–7+ years of experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and measurable business results in a digital marketing environment.

Education

Bachelor's degree in business administration, marketing, communications, or a related field.

Workplace

Compensation

The base compensation for this position ranges from USD 100,000 to USD 135,000 per annum.

Benefits

Fresh and LVMH sponsored trainings and workshops for personal and professional development; opportunities for networking with LVMH community; access to internal communities including DEIB Council and Employee Resource Groups; free professional mental health support and 24/7 confidential counseling through Employee Assistance Program (EAP); flexible paid time off policy inclusive of Summer Fridays; fertility services, maternity and newborn support, adoption and surrogacy assistance, and paid parental leave at eligibility; Fresh in-store discounts and LVMH Group Friends and Family sales access; pre-tax commuter benefits; health club discounts, entertainment ticket discounts, and insurance discounts; comprehensive medical, dental, and vision coverage; 401(k) with company match and additional employer contribution at eligibility.

Culture

Fresh fosters a creative, sensory-driven workplace where teams blend natural inspiration, scientific curiosity, and a deep respect for craftsmanship. As part of the LVMH family, the brand offers a collaborative and entrepreneurial environment that encourages innovation, inclusivity, and a passion for delivering exceptional beauty experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.