Fresh Associate Marketing Communications Manager

About Fresh

Fresh is a global beauty house celebrated for its sensorial skincare, bodycare, and fragrance, blending time-honored rituals with modern science since its founding in Boston in 1991. As part of the LVMH portfolio, Fresh offers employees the creative energy of an entrepreneurial brand with the international reach and standards of a leading luxury group. The company values curiosity, craftsmanship, inclusivity, and a deep respect for ingredients, encouraging teams to create meaningful experiences for discerning clients. For professionals drawn to beauty, innovation, and storytelling, Fresh provides a refined environment where authenticity and expertise shape every aspect of brand expression.

Role & Responsibilities

• Research and present consumer, industry, media, retail, and international marketing trends to support category leadership.
• Support development of global marketing and communications plans for key product categories to increase global market share.
• Partner with the Marketing Analytics team to maintain the Marketing Communications KPI dashboard and use insights to make strategic recommendations to markets.
• Manage the global marketing communications messaging calendar.
• Develop campaign briefs with the Director of Global Marketing Communications and Marketing Strategy team, distilling product communications strategy and 360° go-to-market priorities for efficient, ROI-driving campaigns.
• Own development of the campaign asset checklist, partnering with cross-functional and market stakeholders to ensure alignment with the creative brief.
• Partner with Product Innovation and Creative teams to incorporate detailed product messaging and claims throughout key campaign touchpoints.
• Support quarterly creation of North America channel creative briefs.
• Partner with the Social Media Coordinator to manage execution of the organic social media brief and day-to-day communication with the Global Creative team.
• Support targeted test-and-learn programs, capturing clear KPIs to measure success against objectives.
• Support the Director of Marketing Communications and SVP of Global Marketing with ad hoc requests and strategic recommendations.
• Build understanding of Fresh’s global marketing communications strategy, key product categories, priority markets, and cross-functional ways of working during the first six months.
• Learn to develop campaign briefs, messaging calendars, and asset checklists that translate product strategy into clear, integrated go-to-market plans during the first six months.
• Become proficient in using consumer, market, and campaign performance insights to identify opportunities and support recommendations for global and local teams during the first six months.
• Within 12 months, independently lead key components of global and localized marketing communications campaigns from briefing through execution, ensuring strategic alignment and timely delivery.
• Within 12 months, serve as a trusted cross-functional partner to Global, North America, Creative, Product Innovation, Social Media, Analytics, and international market teams.
• Within 12 months, use KPI results and test-and-learn findings to deliver actionable recommendations that improve campaign effectiveness, consistency, and return on investment.

Qualifications

• 3–5+ years of experience in digital marketing, brand marketing, or strategy at a brand or agency.
• Knowledge of the global beauty industry and landscape.
• Strong knowledge of social media, influencer, and media landscapes.
• Experience with retail and in-store marketing.
• Strong analytical skills and ability to translate data and insights into actionable marketing strategies.
• Experience working with commercial teams.
• Clear, confident, compelling verbal and written communication skills.
• Creative self-starter with a positive, can-do attitude and a hands-on approach.
• Ability to anticipate obstacles and quickly generate alternative solutions or ideas.
• Proven ability to build relationships and work effectively in a highly cross-functional team.
• Excellent organizational and project management skills, including the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.
• Proficiency in Microsoft Suite, including Excel, Power BI, and AutoCAD.
• Bachelor’s degree in Marketing, Business, or equivalent.
• Ability to remain stationary for an average of 7.5 hours per day; light to moderate lifting may be required; regular duties may require standing, sitting, reaching, stooping, kneeling, and operating a computer, telephone, and keyboard.

Skills

Experience

3–5+ years of experience in digital marketing, brand marketing, or strategy at a brand or agency; minimum 5 years.

Education

Bachelor’s degree in Marketing, Business, or equivalent.

Compensation

The base compensation for this position ranges from USD 80,000 to USD 105,000 per annum.

Benefits

Fresh and LVMH-sponsored professional development training and workshops; networking opportunities within the LVMH community; access to internal communities including the DEIB Council, Sustainability Champions, and LVMH Employee Resource Groups; Employee Assistance Program consultations, referrals, and counseling; free 24/7 confidential mental health support; flexible paid time off including Summer Fridays; fertility, maternity, newborn, adoption, and surrogacy support, including cryopreservation as part of fertility treatment; paid parental leave for eligible employees; travel and lodging assistance for those unable to access care; backup dependent care and tutoring; Fresh in-store discounts and gratis; LVMH Friends and Family sales; pre-tax commuter benefits through Wage Works; health club, sporting and entertainment ticket, and pet, renters, and home insurance discounts; medical, dental, and vision coverage; 401(k) with company match and additional employer contribution for eligible employees.

Culture

Fresh fosters a creative, sensory-driven workplace where teams blend natural inspiration, scientific curiosity, and a deep respect for craftsmanship. As part of the LVMH family, the brand offers a collaborative and entrepreneurial environment that encourages innovation, inclusivity, and a passion for delivering exceptional beauty experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.