Fred Retail Manager

About Fred

Founded in Paris in 1936 by Fred Samuel, Fred is a contemporary high-jewellery Maison distinguished by its solar spirit, bold creativity, and passion for exceptional stones. Now part of LVMH, the Maison is renowned for icons such as Force 10 and for a distinctive elegance inspired by the sea, light, and the French Riviera. As an employer, Fred offers a refined, entrepreneurial environment where craftsmanship, client excellence, innovation, and audacity meet. Its teams contribute to a heritage of joyful luxury while shaping the future of an international jewellery brand with strong creative identity and human values.

Role & Responsibilities

• Develop and execute Southeast Asia retail strategy in line with regional Maison priorities.
• Own sales targets, KPIs and action plans across Singapore, Malaysia and Thailand.
• Lead weekly performance reviews with Boutique Managers to improve conversion, client development, productivity and sales effectiveness.
• Analyse market trends, competitors and client needs to identify growth opportunities.
• Partner with Marketing on activations, clienteling activations, launches and events.
• Work with HR on incentive schemes that reinforce performance.
• Deliver a distinctive and consistent client experience in every boutique.
• Drive disciplined clienteling, database quality and relationship development.
• Uphold Maison standards in visual merchandising, presentation, service rituals, training and SOPs.
• Monitor client feedback and resolve recurring service issues through clear corrective actions.
• Own acquisition partnerships with mall CRM teams, premium institutions, card partners, private clubs and sister Maisons to expand access to high-potential client segments.
• Track ROI of retail marketing initiatives, mall CRM activations and partnerships, and recommend whether to scale, refine or discontinue them.
• Bridge boutiques and external partners, translating partnership opportunities into measurable client development outcomes.
• Analyse local market demographics, tourist profiles, footfall patterns and client profiles to optimise activation plans.
• Partner with boutique teams to ensure timely follow-up, conversion and long-term client development.
• Support boutiques in developing high-value and High Jewellery clients through targeted clienteling, referrals and partnerships.
• Represent the Maison at selected high-value client occasions, service escalations and strategic engagement opportunities, where appropriate.
• Contribute to the design and delivery of high-touch client journeys.
• Ensure new high-value clients are captured in CRM.
• Lead and coach Boutique Managers and teams to deliver business and Maison objectives.
• Build a performance culture through clear expectations, feedback and recognition.
• Partner with HR on workforce planning, recruitment and performance management.
• Strengthen the talent pipeline while sustaining engagement and retention.
• Ensure operational discipline and compliance with retail policies, controls and SOPs.
• Partner with Supply Chain to optimise stock availability, assortment, replenishment and launch readiness.
• Oversee boutique maintenance, security and vendors to support safe, uninterrupted operations.
• Coordinate boutique openings, renovations and improvement projects from planning through completion.
• Monitor execution risks and escalate issues promptly.
• Manage controllable expenses and cost efficiency without compromising client experience.
• Support lease negotiations and renewals with the Regional Brand Director.
• Deliver accurate forecasts, performance analysis and management reporting.
• Turn performance gaps into clear actions, owners and timelines.
• Work with Finance, HR, Marketing and Supply Chain to align commercial priorities and execution.

Qualifications

• At least eight years of progressive retail management experience, including multi-site or multi-market responsibility; a minimum of 10 years is also stated.
• Demonstrated track record of delivering sales growth, service excellence and operational improvement in luxury retail; watches and jewellery experience is preferred.
• Strong commercial judgement and financial acumen, with the ability to translate data into practical actions.
• Proven people leadership capability, with a strong focus on coaching, performance and talent development.
• Excellent stakeholder management, communication, negotiation and problem-solving skills.
• Highly organised, hands-on and comfortable operating across different markets and cultures.
• Fluent written and spoken English; proficiency in another Southeast Asian language is an advantage.
• Proficient in Microsoft Excel, PowerPoint and Word.
• Willing and able to travel regularly across Singapore, Malaysia and Thailand.

Skills

Experience

At least eight years of progressive retail management experience, including multi-site or multi-market responsibility; minimum 10 years.

Education

Bachelor’s degree in business, retail management or a related discipline.

Culture

Fred fosters a vibrant, entrepreneurial culture rooted in creativity, optimism, and the bold spirit of contemporary French jewelry. As an employer, the Maison values craftsmanship, collaboration, and client excellence, offering teams an environment where innovation and elegance meet a warm, family-inspired approach.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.