Fred Global Head of Events & Experience

About Fred

Founded in Paris in 1936 by Fred Samuel, Fred is a contemporary high-jewellery Maison distinguished by its solar spirit, bold creativity, and passion for exceptional stones. Now part of LVMH, the Maison is renowned for icons such as Force 10 and for a distinctive elegance inspired by the sea, light, and the French Riviera. As an employer, Fred offers a refined, entrepreneurial environment where craftsmanship, client excellence, innovation, and audacity meet. Its teams contribute to a heritage of joyful luxury while shaping the future of an international jewellery brand with strong creative identity and human values.

Role & Responsibilities

• Define and develop the comprehensive global event and experience strategy in close collaboration with Marketing, Communications, CRM, Retail, and Creative teams
• Construct and oversee the annual international event calendar, encompassing collection launches, exhibitions, press presentations, galas, exclusive cocktails, and brand activations
• Direct visual storytelling of brand experiences, ensuring consistency of image and excellence of client experience across all international events in alignment with the maison's aesthetic and values
• Support overall content strategy by integrating events into global campaign strategies and business objectives
• Manage and optimize the global event budget, ensuring efficient resource allocation and measurable return on investment
• Drive creative concept development for unique, memorable events capable of captivating demanding international audiences
• Select exceptional venues, renowned caterers, set designers, artistic talent, and all necessary service providers to ensure flawless execution
• Supervise all logistical aspects including invitations, VIP guest lists, technical production, security, transportation, and accommodation
• Develop detailed plans for each event, including timelines, budgets, team allocation, and protocols
• Lead on-site implementation of all events, ensuring impeccable coordination with local teams and partners
• Manage contingencies and real-time adjustments with professionalism while maintaining the maison's excellence standards
• Collaborate closely with the Press Relations team to orchestrate new collection presentations and product launches, maximizing international media coverage
• Integrate influencer and celebrity activations into event strategy in partnership with Press & Public Relations
• Work in close partnership with CRM and Retail teams to co-create and deploy exceptional client experiences and activations
• Lead, mentor, and develop an international Communications/Events team, fostering innovation and excellence
• Manage relationships with a network of premium service providers and event agencies, negotiate contracts, and ensure service quality
• Define key performance indicators (KPIs) for each event and measure the effectiveness of implemented actions
• Analyze results and produce detailed reports on event ROI, media coverage, participant satisfaction, and improvement opportunities
• Present comprehensive briefings and strategic recommendations to internal stakeholders

Qualifications

• Minimum 12 years of progressive experience managing international events
• Proven expertise in conceiving and producing complex, large-scale events (galas, launches, exhibitions, VIP events) for discerning audiences
• Demonstrated experience in luxury event management and marketing
• Deep knowledge of luxury codes and standards, as well as client and media expectations in the luxury sector
• Established network of premium service providers, agencies, and international event partners
• Fluency in strategic budget management and ROI optimization
• Exceptional project management and coordination capabilities
• Outstanding communication and stakeholder management skills

Skills

Experience

Minimum 12 years of progressive experience in managing international events within the luxury sector. Confirmed expertise in designing and producing complex, large-scale events (galas, product launches, exhibitions, VIP activations) for demanding clientele. Established relationships with premium service providers, event agencies, and international partners. Demonstrated ability to lead cross-functional teams and deliver events that align with luxury brand standards.

Education

Not specified; advanced degree in Communications, Marketing, Events Management, Business Administration, or a related field is desirable.

Workplace

Culture

Fred fosters a vibrant, entrepreneurial culture rooted in creativity, optimism, and the bold spirit of contemporary French jewelry. As an employer, the Maison values craftsmanship, collaboration, and client excellence, offering teams an environment where innovation and elegance meet a warm, family-inspired approach.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.