Francis Kurkdjian Regional Digital and Communications Manager

About Francis Kurkdjian

Maison Francis Kurkdjian is a Parisian fragrance house founded in 2009 by master perfumer Francis Kurkdjian and Marc Chaya, renowned for translating emotion, craftsmanship and modern French elegance into exceptional scents. As part of the LVMH ecosystem, the Maison offers employees the intimacy of an entrepreneurial creative atelier with the reach and standards of a global luxury leader. Its culture values artistic excellence, precision, client devotion and collaboration across métiers, from creation and retail to communications and operations. For professionals inspired by beauty and innovation, it provides a refined environment where talent contributes to an exacting, poetic vision of contemporary perfumery.

Role & Responsibilities

• Plan, coordinate, and execute digital media campaigns and communications strategies across APAC, including SEO/SEM, email marketing, social media, owned media, and display advertising; coordinate with local market media agencies to maintain consistent brand messaging and campaign execution.
• Analyze digital marketing results across advertising, social media, email marketing, and SEM; conduct cross-analysis and report on site traffic, new customer acquisition, and conversion rates; use marketing analytics to develop actionable insights and optimize campaign performance and ROI.
• Manage communities on Asia-based social media platforms and develop, administer, and animate Asian e-commerce and social commerce businesses to drive online sales and brand visibility; monitor retailer social content for brand consistency and adherence to marketing guidelines.
• Collaborate with headquarters on website analysis and performance optimization using SEO, SEM, CMS management, and other relevant techniques.
• Develop and implement digital media and communications strategies for direct operations, focusing on brand awareness, customer acquisition, and lead generation.
• Manage media, creative, and PR agencies to optimize investment and maximize brand health metrics and sales performance; establish tracking mechanisms to ensure service quality, brand standards, and effective execution.
• Secure digital and traditional media coverage, including print and TV, through pitches, seeding, creative mailings, events, and press trips; build relationships with press and KOLs, including bloggers, MUAs, and celebrities; prepare press materials about the brand and products.
• Compile monthly clipping, media value, and event reports for local management and Global Communications; work with Trade Marketing, eCommerce, CRM, Sales, and Training teams, as well as agencies, production houses, and retailers.
• Monitor online marketing trends, digital ecosystem shifts, and consumer behavior to develop insights for new strategies and campaign ideas.
• Plan and monitor A&P budgets to optimize ROI and allocate resources efficiently.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce, or an equivalent field.
• At least 5 years of experience; ideally 7 years in digital marketing, media, and communications, preferably in a multinational corporation and ideally in the beauty industry. Digital or media agency experience is a plus.
• Digital savvy, with knowledge of current digital trends and social media management techniques.
• Experience with marketing analytics and deriving actionable insights from data to improve campaign performance.
• Strategic thinker with strong analytical, communication, and presentation skills.
• Independent, proactive self-starter who collaborates effectively as an enthusiastic team player.
• Excellent written and spoken Chinese and English; French is a plus.

Skills

Experience

At least 5 years; ideally 7 years in digital marketing, media, and communications.

Education

Bachelor’s degree in Marketing, Business, Commerce, or an equivalent field.

Culture

Maison Francis Kurkdjian cultivates a refined, creative workplace where olfactory artistry, precision, and innovation are central to every role. As part of the luxury fragrance world, it offers an environment that values craftsmanship, collaboration, and a deep sensitivity to beauty, detail, and client experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.