Ferrari Social Media & Influencer Strategy Manager
- Location
- Englewood Cliffs New Jersey USA
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Luxury Automotive
- Posted
- Sep 30, 2026
About Ferrari
Founded by Enzo Ferrari in 1947 and headquartered in Maranello, Italy, Ferrari unites motorsport heritage, engineering excellence and Italian craftsmanship in one of the world’s most distinguished luxury automotive brands. As an employer, it brings together expertise across design, advanced engineering, manufacturing, racing and corporate functions, with a shared focus on performance, precision and innovation. Its distinctive identity offers professionals the opportunity to contribute to exceptional sports cars and a global luxury business shaped by competition and exclusivity. Ferrari appeals to individuals who value technical mastery, creative ambition and the exacting standards associated with the Prancing Horse.
Ferrari seeks a Social Media & Influencer Strategy Manager in Englewood Cliffs, NJ to lead @FerrariUSA (2.5M followers) and North American creator programming.
Role & Responsibilities
- Own the strategy, editorial calendar, publishing, audience growth and day-to-day management of @FerrariUSA
- Lead end-to-end content development and production across photography, short- and long-form video, social-first storytelling and real-time event coverage, including creative briefs, shoot management, asset sourcing and post-production
- Manage agencies, production partners, photographers, videographers, editors, creators and freelancers to deliver high-quality content on time and within budget
- Partner with Ferrari's global social team to concept, produce and supply North American content for Ferrari's global channels as appropriate
- Oversee social media alignment across Ferrari's North American dealer network, including content distribution, brand guidance, best practices and strategic support
- Develop and execute influencer, creator and celebrity partnerships, from talent identification and creative development through execution and performance measurement
- Build social and creator strategies around major Ferrari moments including vehicle launches, motorsport, events, experiential activations and other brand initiatives
- Monitor culture, social conversation, platform trends and competitor activity to identify creative opportunities and potential brand risks, compiling insights into quarterly executive reports
- Define KPIs, analyze social and creator performance, and translate data into actionable insights and executive reporting
- Partner cross-functionally with Communications, Marketing, Sales and Ferrari S.p.A. to align social strategy with broader brand and business objectives
- Continuously identify new ways to elevate Ferrari's social presence while protecting the integrity and distinctiveness of the brand
Qualifications
- Demonstrated experience leading social strategy and managing a major brand social channel
- Deep understanding of Instagram, TikTok, YouTube and evolving social platforms and audience behaviors
- Strong editorial judgment and exceptional written communication skills
- Experience overseeing end-to-end photo and video content production
- Experience managing influencer, creator and/or celebrity partnerships
- Strong understanding of social analytics, social listening and performance measurement
- Experience working across regional, global, dealer, retail or distributed social ecosystems
- Strong project management, cross-functional collaboration and external partner management skills
- Ability to balance cultural relevance and creative experimentation with the standards of a global luxury brand
Skills
Experience
Minimum of 5 years of professional experience in social media strategy, content development, or related digital marketing roles. Experience in the luxury or automotive industries is a plus.
Education
Bachelor's degree required.
Workplace
This position is based in Englewood Cliffs, New Jersey, USA, within easy reach of New York.
Culture
Ferrari’s workplace culture brings together racing heritage, engineering precision and Italian craftsmanship, with a shared commitment to exceptional performance and innovation. Rooted in Maranello, its environment places exacting standards and attention to detail at the heart of collaboration across design, engineering and production.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Ferrari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Manager», «Creator Strategy Manager», «Digital Content Manager», «Brand Social Manager», «Influencer Partnerships Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.