Ferrari Retail Marketing Manager

About Ferrari

Founded by Enzo Ferrari in 1947 and headquartered in Maranello, Italy, Ferrari unites motorsport heritage, engineering excellence and Italian craftsmanship in one of the world’s most distinguished luxury automotive brands. As an employer, it brings together expertise across design, advanced engineering, manufacturing, racing and corporate functions, with a shared focus on performance, precision and innovation. Its distinctive identity offers professionals the opportunity to contribute to exceptional sports cars and a global luxury business shaped by competition and exclusivity. Ferrari appeals to individuals who value technical mastery, creative ambition and the exacting standards associated with the Prancing Horse.

Ferrari seeks a Retail Marketing Manager to activate regional marketing strategy across its retail network, lead prospect acquisition and partnerships, and coordinate initiatives with regional teams, Retail Partners and cross-functional teams. The role is based in Englewood Cliffs, New Jersey; international travel may be required up to twice a year.

Role & Responsibilities

• Lead implementation of regional marketing plans across the retail network and serve as the primary Marketing contact for Regional Marketing Managers.
• Translate central marketing priorities into actionable local-market guidelines so Retail Partners can develop plans for centrally driven initiatives.
• Ensure timely, consistent retail execution of Tier 1 campaigns and other priority initiatives.
• Provide Regional Marketing Managers with tools, guidance and best practices to improve execution quality and business impact.
• Monitor regional adoption and execution of marketing initiatives, identify gaps and drive corrective actions with relevant stakeholders.
• Share successful activations, encourage knowledge exchange and identify ways to improve retail marketing effectiveness.
• Lead the development and execution of prospect-acquisition initiatives across the retail network, creating scalable frameworks for qualified lead generation and business growth.
• Identify, develop and manage strategic prospecting partnerships and communities that provide access to high-potential audiences.
• Design activation frameworks that use partnership opportunities to support customer acquisition and lead generation.
• Develop processes to connect qualified prospects generated through centralized brand experiences and engagement platforms with appropriate Retail Partners for local conversion and follow-up.
• Establish governance and ownership models with Regional Marketing Managers and Retail Partners to maximize commercial opportunities from customer-acquisition initiatives.
• Adapt and localize headquarters customer-acquisition strategies to local market dynamics and dealer opportunities, supporting sustainable growth.
• Work with the Customer Development team to use customer insights, CRM tools, lead-management processes and reporting capabilities for prospect acquisition and engagement.
• Consolidate qualitative feedback from the retail network on prospect engagement and emerging market opportunities.
• Collaborate with the Events Team to make effective use of centralized event platforms and drive prospect engagement and acquisition opportunities.
• Partner with the Customer Development Team to use customer insights, CRM tools and reporting for prospecting; monitor KPIs, measure action effectiveness and optimize performance.
• Work with the Launch Manager to connect marketing opportunities with commercial priorities.
• Align central marketing priorities with local execution, maintaining brand objectives while addressing local market needs.

Qualifications

• Bachelor’s degree.
• At least 5–7 years of client development experience, including at least 3 years in luxury retail.
• Experience working with international brands in a corporate environment.
• Excellent clienteling and prospect-engagement strategy management.
• Very strong verbal and written communication and presentation skills.
• Ability to interact meaningfully with executive management.
• Ability to represent Ferrari North America to Ferrari SpA with a sophisticated, polished presence.
• Knowledge of and ability to work with the latest website technologies and trends.
• Ability to manage multiple tasks in a dynamic, changing environment.
• International travel may be required up to twice a year.

Skills

Experience

At least 5–7 years of client development experience, including at least 3 years in luxury retail.

Education

Bachelor’s degree.

Workplace

Culture

Ferrari’s workplace culture brings together racing heritage, engineering precision and Italian craftsmanship, with a shared commitment to exceptional performance and innovation. Rooted in Maranello, its environment places exacting standards and attention to detail at the heart of collaboration across design, engineering and production.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.