Ferrari Regional Marketing Manager
- Location
- Englewood Cliffs New Jersey USA
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Luxury Automotive
- Posted
- Sep 30, 2026
About Ferrari
Founded by Enzo Ferrari in 1947 and headquartered in Maranello, Italy, Ferrari unites motorsport heritage, engineering excellence and Italian craftsmanship in one of the world’s most distinguished luxury automotive brands. As an employer, it brings together expertise across design, advanced engineering, manufacturing, racing and corporate functions, with a shared focus on performance, precision and innovation. Its distinctive identity offers professionals the opportunity to contribute to exceptional sports cars and a global luxury business shaped by competition and exclusivity. Ferrari appeals to individuals who value technical mastery, creative ambition and the exacting standards associated with the Prancing Horse.
Ferrari seeks a Regional Marketing Manager in Englewood Cliffs, NJ to lead dealer marketing strategy and oversee luxury automotive brand initiatives across North America.
Role & Responsibilities
- Oversee regional marketing activities across an assigned group of Ferrari dealers and ensure alignment with Ferrari North America's sales objectives and corporate vision
- Serve as the manufacturer's primary marketing representative with assigned dealers, providing strategic guidance and support
- Develop regional dealer marketing initiatives with corresponding KPIs and consult with dealers on marketing strategy and execution
- Prepare and attend quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure organizational alignment
- Distribute major Ferrari North America marketing communications to dealers and serve as primary interface for inquiries and requests
- Oversee coordination of Ferrari North America sponsor partners with Ferrari dealer and national events
- Manage the Ferrari Contact Plan/Concierge process, Ferrari Support process, and dealer responsibilities therein
- Maintain and optimize the Ferrari Event Management Platform
- Monitor dealer compliance with Ferrari guidelines across corporate identity, marketing, advertising, and events
- Lead assigned dealers in developing targeted marketing plans with measurable KPIs and act as a marketing consultant on CRM, advertising, direct marketing, events, and brand identity
- Integrate and maximize Ferrari North America partner and co-marketing relationships at dealer level
- Assist, advise, and manage dealers in executing local market events
- Represent the Ferrari brand to clients, dealers, partners, and agencies
- Coordinate and oversee Ferrari North America communications materials distributed to assigned dealers
- Evaluate, support, train, and coach dealers on Ferrari marketing systems, CRM platforms, marketing planning tools, KPIs, and dealer marketing bonus programs
- Facilitate best practices sharing across the dealer network
- Develop improvement recommendations for marketing programs, tools, and processes
Qualifications
- Bachelor's degree
- Minimum 3 years' experience in luxury or luxury automotive markets
- Extremely strong verbal and written communication skills with superior presentation capabilities
- Data-driven mindset with ability to establish and monitor KPIs
- Proficiency in Microsoft Office suite
- Knowledge of and ability to work with latest website technologies and marketing trends
- Demonstrated ability to meaningfully interact with dealership management and high-net-worth clientele
Skills
Experience
Minimum 3 years of professional experience in luxury goods or luxury automotive sectors, with demonstrated success in dealer management, regional marketing strategy, or brand representation roles.
Education
Bachelor's degree (field of study not specified)
Workplace
This position is based in Englewood Cliffs, New Jersey, USA, within easy reach of New York.
Culture
Ferrari’s workplace culture brings together racing heritage, engineering precision and Italian craftsmanship, with a shared commitment to exceptional performance and innovation. Rooted in Maranello, its environment places exacting standards and attention to detail at the heart of collaboration across design, engineering and production.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Ferrari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Marketing Director», «Dealer Marketing Manager», «Market Development Manager», «Regional Sales Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.