Ferrari Global Clienteling Tools and Campaigns Expert

About Ferrari

Founded by Enzo Ferrari in 1947 and headquartered in Maranello, Italy, Ferrari unites motorsport heritage, engineering excellence and Italian craftsmanship in one of the world’s most distinguished luxury automotive brands. As an employer, it brings together expertise across design, advanced engineering, manufacturing, racing and corporate functions, with a shared focus on performance, precision and innovation. Its distinctive identity offers professionals the opportunity to contribute to exceptional sports cars and a global luxury business shaped by competition and exclusivity. Ferrari appeals to individuals who value technical mastery, creative ambition and the exacting standards associated with the Prancing Horse.

Role & Responsibilities

• Translate business needs into clear functional requirements for Salesforce.
• Partner with Digital Solutions, external consultants and CRM Sportscars to manage the CRM improvement pipeline and resolve business issues.
• Support development and rollout of app features for portfolio management, segmentation filters, client lists, tasks, event management, client timelines and related CRM functionalities.
• Coordinate testing, deployment, user guidance and adoption of CRM functionalities across headquarters, regions and boutiques.
• Define practical standards for CRM usage, task logging, client profile enrichment, contactability and data quality.
• Monitor tool usage and collect boutique feedback to improve tools, interfaces and processes.
• Translate product launches, marketing initiatives and brand moments into a structured global clienteling and outreach calendar.
• Develop campaign briefs and execution guidelines covering objectives, target audiences, selection criteria, outreach approach, timing and expected actions.
• Use Power BI and Salesforce to define segmented client lists that enable boutiques to activate VICs, encourage client upgrades or reactivation, and convert prospects.
• Partner with Retail, Training and VIC Managers to cascade campaign guidelines, tools and best practices and embed consistent clienteling routines across boutiques.
• Track campaign execution, outreach, appointments and commercial results, applying learnings to improve future activations.
• Support development of a tiered annual gifting portfolio brief aligned with client segments, occasions and business objectives; coordinate quantities, allocation criteria, deployment guidelines and store communication; monitor execution and gather feedback on perceived value, client response and operational effectiveness.
• Coordinate quantities, allocation criteria, deployment guidelines and store communication for printed and digital catalogues and EDM for Cavallino Boutiques.
• Contribute to cross-functional CRM and clienteling projects and special projects.

Qualifications

• At least 5 years of relevant experience in CRM, clienteling, retail marketing, campaign management or customer engagement, ideally within luxury retail.
• Hands-on experience with CRM platforms and clienteling tools; Salesforce experience strongly preferred.
• Ability to translate business needs into functional requirements, user processes and practical guidelines.
• Experience developing targeted client campaigns, segmentation logic, outreach plans and boutique activation toolkits.
• Strong project management skills and ability to coordinate multiple stakeholders, priorities and delivery streams.
• Analytical mindset and ability to interpret campaign and CRM usage results to improve execution.
• Analytical, target-oriented and structured approach; strong communication skills, including listening and in-depth reasoning.
• Ability to work independently and as part of a team; attention to detail and awareness of role responsibilities; motivation to adapt to and learn from the company culture; relish for a challenge.
• Proficient user of Microsoft Office (Word, Excel, PowerPoint and Outlook).
• Fluent English required.
• Availability for national and international travel, including outside the EU.

Skills

Experience

At least 5 years in CRM, clienteling, retail marketing, campaign management or customer engagement; ideally within luxury retail.

Benefits

Company sports and fitness facilities; company restaurant with seasonal menus and wellness options; preventive health programs for staff and children; scholarships; school book refunds; summer camp; Ferrari events and Family Day.

Culture

Ferrari’s workplace culture brings together racing heritage, engineering precision and Italian craftsmanship, with a shared commitment to exceptional performance and innovation. Rooted in Maranello, its environment places exacting standards and attention to detail at the heart of collaboration across design, engineering and production.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.