Fenty Trade Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Aug 18, 2026
About Fenty
Fenty, a distinguished brand within the Perfumes & Cosmetics sector, is renowned for its innovative approach to beauty and fashion. As part of a larger conglomerate, it benefits from a robust global presence and a commitment to excellence, making it a coveted employer for those passionate about luxury and creativity.
Fenty Trade Marketing Manager role in Shanghai, China—lead retail activations and drive beauty brand expansion across offline channels.
Role & Responsibilities
- Lead the creation and execution of high-impact retail events for offline channels, including concept stores, department stores, and specialty channels
- Develop and implement comprehensive annual and seasonal trade marketing plans aligned with brand sales and marketing goals across multiple retail channels
- Collaborate with the sales team to establish trade marketing KPIs, track performance metrics, and adjust strategies to ensure achievement of sales and brand exposure targets
- Develop innovative event concepts for store openings and year-round commercial moments to maintain consumer engagement
- Plan and execute end-to-end retail trade activities including product launch events, in-store promotions, beauty workshops, pop-up stores, and seasonal limited-time offers
- Design and manage gift-with-purchase programs, exclusive sets, member-only promotions, and point-of-sale materials
- Meticulously track event performance and ROI across all trade marketing activities
- Oversee trade marketing budgets and track expenses to ensure cost efficiency
- Build and maintain collaborative relationships with key retail partners, distributors, and channel stakeholders through regular communication and strategic alignment meetings
- Negotiate trade marketing support resources, preferential shelf placement, and joint promotional opportunities to maximize brand share of voice in retail channels
Qualifications
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in marketing within retail or beauty sectors
- Proven track record of developing and executing successful retail and trade marketing strategies in collaboration with retail partners
- Deep understanding of the Chinese beauty market and consumer behavior
- Strong analytical skills with experience in KPI tracking and data-driven decision-making
- Excellent communication and interpersonal skills with the ability to build relationships across organizational levels
Skills
Experience
5+ years of experience in marketing within retail or beauty, preferably with exposure to both digital and offline activations. Demonstrated success in developing and executing retail and trade marketing strategies in collaboration with retail partners.
Education
Bachelor's degree in marketing, business, or a related field
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Fenty fosters a dynamic and inclusive work environment that encourages creativity and innovation. The brand values diversity and is committed to providing a workplace where employees can thrive and contribute to the brand's ongoing success.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fenty, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Manager», «Trade Activation Manager», «Channel Marketing Specialist», «Retail Partnerships Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.