Fenty Assistant Product Manager
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Merchandising, Buying & Planning
- Posted
- Aug 18, 2026
About Fenty
Fenty, a distinguished brand within the Perfumes & Cosmetics sector, is renowned for its innovative approach to beauty and fashion. As part of a larger conglomerate, it benefits from a robust global presence and a commitment to excellence, making it a coveted employer for those passionate about luxury and creativity.
Fenty Beauty Assistant Product Manager role in Shanghai. Lead product strategy, market insights, and cross-functional collaboration for makeup innovation.
Role & Responsibilities
- Conduct ongoing market research, competitor analysis, and trend forecasting focusing on color, texture, packaging, and ingredient innovation
- Analyze sales data, customer feedback, and social listening to identify unmet consumer needs and white-space opportunities
- Define product positioning, target audience, key benefits, and unique selling propositions for assigned categories
- Lead the full product lifecycle from ideation and concept validation through launch and post-launch performance review
- Provide expert input on shade ranges, formulas, textures, and sensory experience based on category expertise
- Partner with global product operations teams to ensure timely delivery and cross-functional coordination
- Collaborate on go-to-market strategies, messaging, and promotional plans with cross-functional stakeholders
- Manage product development timelines, budgets, and resources to ensure on-time, on-budget delivery
- Evaluate and negotiate with suppliers to optimize cost structure while maintaining quality and brand standards
- Monitor post-launch KPIs including sell-through rates, repeat purchase behavior, and customer reviews; recommend product improvements or phase-outs
Qualifications
- Bachelor's degree or above
- Minimum 2–5 years of product marketing experience
- Makeup industry experience or demonstrated heavy makeup user preferred
- Keen eye for color, design, and beauty trends
- Active user of social platforms including Instagram, TikTok, and Xiaohongshu
- Outstanding communication, negotiation, and stakeholder management abilities
- Ability to manage multiple projects simultaneously under tight deadlines
- Excellent analytical skills
- Fluent in English
Skills
Experience
Minimum 2–5 years of product marketing experience, preferably with makeup category exposure. Demonstrated passion for beauty trends and active engagement with consumer platforms such as Instagram, TikTok, and Xiaohongshu. Proven ability to manage multiple projects in fast-paced environments while meeting strict deadlines and delivering business results.
Education
Bachelor's degree or above
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Fenty fosters a dynamic and inclusive work environment that encourages creativity and innovation. The brand values diversity and is committed to providing a workplace where employees can thrive and contribute to the brand's ongoing success.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fenty, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Specialist», «Associate Product Manager», «Category Development Manager», «Product Development Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.