- Employment
- Full-Time
- Seniority
- Director
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 3, 2026
About Fendi
Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.
The Worldwide Client Development Director defines and leads FENDI’s worldwide client development and CRM strategies, driving acquisition, engagement, retention, loyalty and long-term client value. The role aligns CRM, clienteling and Private Clients, leads the Client Development team and partners across retail and digital functions. This is a permanent, full-time position based in Rome, with a hybrid working arrangement.
Role & Responsibilities
- Define and lead FENDI’s worldwide CRM strategy and roadmap, aligned with business, retail, marketing and omnichannel priorities.
- Set the strategy and framework for targeted, personalized one-to-many CRM communications and campaigns across client segments, markets and lifecycle moments.
- Define global segmentation and targeting strategies using behavioral, transactional and qualitative client data to improve the relevance and effectiveness of communications.
- Oversee the CRM campaign framework and calendar, balancing global priorities, local market needs and client relevance.
- Advance client engagement through CRM campaigns, events, community development, personalization and innovative client experiences.
- Ensure a consistent, elevated FENDI client experience across physical and digital touchpoints.
- Define and lead the Client Development strategy in line with the Maison’s business strategy.
- Establish priorities, frameworks and KPIs for client acquisition, engagement, retention, loyalty and VIC development.
- Use client data, CRM analytics and market insights to identify growth opportunities and turn them into actionable business strategies.
- Monitor and challenge Client Development performance to deliver measurable business impact and ROI.
- Lead the recruitment, development and retention strategy for high-end clients and VICs.
- Build a strong VIC culture across the retail network and align Private Clients Relations, Client Development and Retail.
- Oversee key VIC initiatives and experiences, drawing on FENDI’s Roman heritage, culture and identity to create a distinctive client experience.
- Lead, develop and empower the Client Development team, with direct responsibility for the CRM team and a Private Clients Relations Manager.
- Strengthen Client Development capabilities and share best practices across the retail network.
- Build strong partnerships with Retail, Omnichannel, Digital, Marketing and Client Services to ensure a holistic, seamless client strategy.
Qualifications
- At least 10 years of experience in CRM, Client Development, Retail or a related function, ideally in luxury.
- Strong, proven CRM expertise, including CRM strategy, segmentation, lifecycle management, client communications and campaign management.
- Strong commercial and strategic mindset, with the ability to translate data and insights into business growth.
- Strong experience in Client Development, clienteling and/or VIC development, with the ability to work across different levels of the client pyramid.
- Proven leadership and stakeholder management skills in a complex international environment.
- Excellent analytical, communication and influencing skills.
- Entrepreneurial, proactive and results-oriented mindset.
- International experience and ability to work across geographies and cultures.
- Passion for luxury, fashion, culture and evolving client behaviors.
- Fluent in English; additional languages are a plus.
- Willingness to travel regularly across all regions.
Skills
Experience
At least 10 years in CRM, Client Development, Retail or a related function, ideally in luxury.
Workplace
The successful candidate will be located in Rome, Lazio, Italy.
Culture
Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fendi, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Client Development Director», «Worldwide CRM Director», «Global Client Relations Director», «Client Engagement Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.