- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 13, 2026
About Fendi
Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.
The Store Director leads FENDI’s New Bond Street flagship boutiques, overseeing performance, business development, client relationships, team management and adherence to brand standards. The role is permanent and full-time.
Role & Responsibilities
- Lead store performance using relevant KPIs.
- Set team and individual performance targets, demonstrate sales leadership, and manage the sales team toward its goals and daily tasks.
- Analyse business performance and implement action plans to improve results and generate sales across product categories, including through cross-selling.
- Assist with selling.
- Lead daily briefings using a Team Board.
- Monitor the local trading environment, including competitors’ activities, and assess its impact on sales.
- Manage and supervise the team’s execution of company operating and stock procedures.
- Oversee customer-service quality to meet client expectations and maintain excellent service standards.
- Develop loyal FENDI clients through appropriate CRM tools and clienteling actions, including in-store events.
- Represent the brand and strengthen or build relationships with VIP clients.
- Improve Mystery Shopper results through action plans.
- Motivate employees, encourage teamwork and team spirit, and maintain harmonious staff relations.
- Enhance individual performance through monthly performance discussions and daily coaching.
- Work with HR to recruit qualified applicants who meet store needs.
- Supervise store personnel and enforce company policies and disciplinary procedures.
- Manage staffing rosters to ensure appropriate store coverage.
- Establish an in-store training routine; conduct induction training and mentoring for new joiners.
- Identify individual and team training needs, develop talent, and communicate training needs to HR.
- Manage day-to-day operational and administrative needs.
- Review and submit sales and operational reports in line with company KPIs and policies.
- Inform management of store-level business decisions and procedures, and of staff issues.
- Control costs and ensure efficient store operations.
- Maintain FENDI standards across customer service, internal controls and back-office activities, including stock and administration.
- Ensure visual merchandising and displays meet company standards and align with sales performance.
Qualifications
- At least 10 years’ experience in a managerial role.
- A bachelor’s degree or equivalent is preferred.
- Maintains a high standard of personal presentation.
- Strong selling and communication skills.
- Administrative and financial skills.
- Excellent relationship skills; self-reliant, friendly and patient.
- Leadership, confidence, organisation and professionalism.
- Strong customer-service skills.
- Computer skills and knowledge of retail management systems.
- Goal-oriented and able to multitask.
- Strong knowledge of and/or interest in the fashion and luxury industry.
- English is mandatory; additional languages are a plus.
Skills
Experience
Minimum 10 years
Education
Bachelor’s degree or equivalent preferred
Workplace
This position is based in London, England, UK.
Explore jobs in England or in the UK.
Culture
Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fendi, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Director», «Boutique Director», «Store Operations Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.