Fendi Senior Specialist, Marketing and Communications

About Fendi

Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.

Role & Responsibilities

• Support and execute marketing and communications activities across Southeast Asia in line with brand objectives and regional priorities
• Prepare event proposals, marketing plans, and budget forecasts for campaigns and activations with a strong focus on events-led strategies
• Monitor and manage marketing budgets for assigned projects, ensuring cost efficiency and effective resource allocation
• Coordinate closely with cross-functional teams including Merchandising, Retail, Visual Merchandising, and Omni-channel to ensure integrated campaign execution
• Track competitor marketing and communications activities and provide market intelligence and insights to support planning
• Build and maintain strong relationships with key press, media, KOLs, celebrities, and relevant stakeholders across Southeast Asia to maximize event publicity
• Support the development and execution of PR and KOL strategies to enhance brand visibility and storytelling, integrating PR efforts with event narratives
• Manage KOL and celebrity engagement, including coordination, seeding, event appearances, and follow-up activities
• Assist in negotiating and implementing media partnerships to amplify brand campaigns and key messages, especially for event promotion and post-event coverage
• Oversee sample buys and inventory management for PR activities, ensuring timely support for all event requirements
• Collaborate regularly with headquarters marketing team on campaign updates, reporting, and alignment on regional communication priorities
• Support the conceptualization, planning, and execution of product launches, exclusive PR events, client activations, and impactful in-store experiences
• Manage all aspects of event production from vendor selection, negotiation, and contract management to logistics, scheduling, and on-site coordination
• Develop comprehensive event timelines, budgets, and detailed project plans to ensure successful and timely delivery
• Liaise with internal stakeholders, external vendors, creative agencies, and venue partners to ensure smooth event delivery
• Conduct thorough post-event analysis, including ROI assessment, attendee feedback, media coverage, and budget reconciliation, providing actionable insights for continuous improvement

Qualifications

• Degree in Marketing, Communications, Business, or a related discipline
• Minimum 3–5 years of relevant experience in marketing and communications, with significant dedication to luxury event planning and execution
• Experience in luxury retail or premium lifestyle brands
• Strong understanding of integrated marketing communications, PR, media planning, and deep expertise in large-scale event management
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Ability to work independently with strong ownership and accountability
• Proactive, creative, and solutions-oriented with a flair for creating memorable brand experiences
• Strong interpersonal and communication skills, with the ability to manage both internal and external stakeholders professionally
• Proficiency in Microsoft Office, particularly Excel for budgeting and tracking and PowerPoint for proposals and post-event reports

Skills

Experience

Minimum 3–5 years of relevant experience in marketing and communications, with a significant portion dedicated to luxury event planning and execution. Experience in luxury retail or premium lifestyle brands is highly valued. Demonstrated success in managing integrated marketing campaigns and large-scale events in a regional capacity is essential.

Education

Degree in Marketing, Communications, Business, or a related discipline.

Workplace

Culture

Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.