Fendi Retail Director, Central Europe
- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 17, 2026
About Fendi
Fendi is an Italian luxury maison renowned for couture-level craftsmanship in leather goods, ready-to-wear and fur, and is part of the LVMH group. The brand operates an international retail network and combines heritage artisanal savoir-faire with contemporary creativity and an emphasis on client service and experiential retail.
Fendi Retail Director (Central Europe) — Vienna: lead the retail network and drive commercial growth across Germany, Austria, Czech Republic, Netherlands & Switzerland.
Role & Responsibilities
- Define and implement commercial action plans to grow Fendi's business across assigned countries (Germany, Austria, Czech Republic, Netherlands & Switzerland).
- Manage day-to-day boutique operations, ensuring excellence in customer service, merchandising and sales execution.
- Monitor sales performance against budgets and targets; analyse KPIs and implement corrective actions to maximise revenue and profitability.
- Provide clear strategic direction to retail teams and motivate staff to achieve sales targets and operational KPIs.
- Oversee recruitment, talent development, staff rotation and training in close cooperation with HR to build strong multi-site teams.
- Coordinate with Merchandising and Visual Merchandising to ensure product availability, appropriate assortments and optimal in-store presentation.
- Recommend and implement store layout or display adjustments to improve commercial efficiency and customer experience.
- Project-manage the store network lifecycle including openings, renovations, relocations and closures; ensure projects meet brand and commercial objectives.
- Lead lease negotiations and represent the brand in landlord discussions for new or renewing retail locations.
- Collaborate with Communications and Events teams to deliver local events and implement targeted marketing and VIP/customer relationship strategies.
Qualifications
- Minimum 10 years' experience in fashion or luxury sales with progressive responsibility.
- 7–10 years' experience managing multi-location retail operations within the luxury sector.
- Academic degree in Economics, Finance, Marketing or a closely related discipline.
- Deep knowledge of the local markets covered and the competitive luxury retail landscape.
- Proven ability to develop and execute commercial plans and to meet sales targets.
- Strong leadership, organisational skills and proven ability to motivate dispersed teams.
- Excellent interpersonal and communication skills; autonomous and results-driven.
Skills
Experience
Minimum 10 years in fashion or luxury sales, including 7–10 years overseeing multi-location retail teams and managing store networks within the luxury sector.
Education
Academic degree in Economics, Finance, Marketing or related field.
Workplace
This position is based in Vienna, Vienna, Austria.
Culture
Fendi fosters a culture that balances atelier craftsmanship and contemporary innovation, valuing excellence in product and client experience. As part of the LVMH group, the maison offers a high-performance, collaborative environment that emphasises brand heritage, creativity and luxury retail standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fendi, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Retail Operations, Central Europe», «Regional Retail Director», «Country Retail Director», «Director of Retail Development», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.