Fendi Retail Activations Specialist

About Fendi

Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.

Role & Responsibilities

• Build and manage the global retail activations calendar to increase key CRM metrics (client recruiting, retention, and upgrade) and support product launches, amplifications, and client events
• Define and manage diverse client activation formats ranging from one-to-many to one-to-one approaches, including in-store activations, out-of-store experiences, collection previews, trunk shows, fur salons, MTO events, pop-ups, pop-ins, and digital or remote events
• Coordinate transversally with HQ teams and regional zone teams (Events, Visual Merchandising, Regional Retail Heads, Omnichannel Operations) to ensure effective scheduling, planning, and execution of retail activations
• Provide insights on client engagement opportunities by zone and segment, share best practices across zones and markets, and highlight successful initiatives and areas for improvement to ensure high-ROI formats are replicated globally
• Partner with the Go-to-Market team during and after buying sessions to align retail activation menus with collection launches and 360° marketing plans
• Establish metrics, discipline, and methodologies to track budget, ROI, and all KPIs related to retail activations

Qualifications

• Minimum 3 years of professional experience in CRM, clienteling, or related customer engagement functions
• Retail Operations background is advantageous
• Strong understanding of market localization and ability to work effectively with different regional approaches simultaneously
• Advanced project management capabilities
• Meticulous organizational skills with exceptional attention to luxury detail standards
• Ability to perform consistently under pressure in a dynamic, fast-paced environment
• Fluency in English

Skills

Experience

Minimum 3 years of professional experience in CRM, clienteling, retail operations, or customer engagement. Demonstrable experience managing retail activations, coordinating events, or driving client engagement initiatives is essential. Proven ability to work in fast-paced, dynamic environments with strong cross-functional coordination capabilities.

Education

Secondary education required; tertiary qualification in business, marketing, retail management, or related discipline is preferred.

Workplace

Compensation

The base compensation for this position is EUR 30,000 per annum.

Benefits

Legal benefits as per Italian collective bargaining agreement (CCNL Commercio); additional benefits provided in accordance with current company policies.

Culture

Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.