Fendi Public Relations Manager

About Fendi

Fendi is an Italian maison celebrated for its craft in fur, leather goods and ready-to-wear. As part of a major luxury group, the brand operates globally with an emphasis on artisanal savoir-faire, creative direction and runway-led brand expression. The Japan organisation combines global maison standards with a locally driven commercial and cultural approach.

Role & Responsibilities

• Develop and implement the Japan communications and PR strategy in close coordination with the Rome head office, covering women’s and men’s collections, Fendi Timepieces and corporate initiatives.
• Plan and execute press presentations, press caravans and product placements; prepare and distribute press materials and manage the local communications calendar to ensure timely coverage.
• Cultivate and maintain high-level relationships with national and trade media to maximise earned coverage and secure strategic placements across print, broadcast and digital channels.
• Design and manage celebrity and influencer programmes: relationship-building, gifting strategies, product lending/listing, invitations to showroom events and fashion weeks, and amplification across TV and social channels.
• Oversee paid editorial and advertorial activity — planning, negotiation and execution — to complement earned PR.
• Plan and deliver PR-driven events locally and support global events; collaborate cross-functionally (Marketing & Communications, E‑commerce, CRM) to ensure 360° product launches and campaigns.
• Lead and mentor the local PR team (3 permanent staff and 1 temporary), supervise invoicing processes and own PR reporting, monitoring and archiving across traditional and social media.

Qualifications

• University graduate (bachelor’s degree or equivalent).
• Minimum five years’ professional experience in fashion with demonstrable PR experience at a luxury brand — luxury background is mandatory.
• Native-level Japanese; business-level English (TOEIC ~700 or equivalent).
• Proven media relationships and a track record placing product with high-profile editorial, broadcast and digital platforms.
• Experience managing small teams and coordinating cross-functional stakeholders; strong negotiation and stakeholder-management skills.
• Proficiency in Excel, Word and Power Point; excellent written and verbal communication, initiative and creative sensibility.

Skills

Experience

At least five years of progressive PR experience within the fashion industry, including hands-on luxury-brand exposure, team leadership and influencer/celebrity relations.

Education

University graduate (Bachelor's degree or equivalent).

Workplace

Culture

The role sits within a globally recognised Italian maison where creativity, craftsmanship and heritage drive daily work. The Japan team operates with a blend of maison-level rigor and local entrepreneurialism, offering a fast-paced, collaborative environment that demands commercial acumen and refined communication skills.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.