Fendi Go-to-Market Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- €55,000/year
- Department
- Merchandising, Buying & Planning
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 11, 2026
About Fendi
Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.
Fendi Go-to-Market Manager in Rome: lead global collection launches and 360° marketing strategy. EUR 55,000 annual salary, permanent hybrid role.
Role & Responsibilities
- Develop go-to-market strategy for all Fendi collections and special projects; design yearly marketing calendar and identify key product focus with comprehensive 360° Plans
- Lead disruption and innovation in launch design while conducting extensive competitive analysis of market trends and luxury industry best practices
- Present launch plans to regional teams and localize marketing strategies based on local market needs
- Monitor launch sales performance and marketing ROI for in-season and forward-looking optimization
- Define key product narratives, retail focuses, and cross-department activation briefs including content, photography, visual merchandising, CRM campaigns, events, and training initiatives
- Directly manage and develop a team of 2 people to deliver innovative, impactful plans while maintaining multiple project deadlines
Qualifications
- Minimum 10 years of experience in marketing, merchandising, or retail, preferably in luxury fashion
- Advanced strategic mindset with demonstrated ability to manage multiple concurrent projects in fast-paced environments
- Strong product sensibility and commercial acumen with proven influence during collection development
- Superior capability to build peer relationships and exercise lateral influence across departments
- Excellent leadership competencies to manage and inspire teams
- Fluent in English; Italian language knowledge is advantageous
- Availability to travel up to 30% for buying sessions and market visits
Skills
Experience
Minimum 10 years of professional experience in marketing, merchandising, or retail operations. Experience in the luxury fashion industry is strongly preferred. Demonstrated success in developing and executing complex go-to-market strategies, managing global launches, and leading cross-functional teams in dynamic, deadline-driven environments.
Education
Not specified in source materials
Workplace
This position is based in Rome, Lazio, Italy.
Compensation
The base compensation for this position is EUR 55,000 per annum.
Benefits
Performance-based bonus eligibility subject to individual and organizational performance; legal and company policy benefits in accordance with CCNL Commercio collective bargaining agreement applicable in Italy
Culture
Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fendi, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Collection Launch Manager», «Marketing Director - Collections», «Global Launch Manager», «Merchandising Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.