- Employment
- Full-Time
- Seniority
- Director
- Compensation
- €80,000/year
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 10, 2026
About Fendi
Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.
Fendi seeks a Global Client Development Director to lead worldwide CRM and Client Development strategy, accelerating client acquisition, engagement, retention, loyalty and long-term client value. The role leads the CRM team and a Private Clients Relations Manager, aligning global strategy across CRM, clienteling, Private Clients and Retail. Permanent, full-time position in Rome, subject to the CCNL Commercio; the initial annual gross salary for new joiners in Italy is €80,000, with actual pay varying by experience, skills, start date and organizational needs.
Role & Responsibilities
- Define and lead the worldwide CRM strategy and roadmap, aligned with FENDI’s business, retail, marketing and omnichannel priorities.
- Own the strategy for one-to-many client communications, setting a framework for targeted and personalized CRM campaigns across key client segments, markets and lifecycle moments.
- Define global segmentation and targeting strategies, using behavioral, transactional and qualitative client data to improve the relevance and effectiveness of client communications.
- Oversee the CRM campaign framework and calendar, balancing global priorities, local market needs and client relevance.
- Advance client engagement through CRM campaigns, events, community development, personalization and innovative client experiences.
- Ensure a consistent, elevated FENDI client experience across physical and digital touchpoints.
- Define and lead the Client Development strategy in alignment with the Maison’s business strategy.
- Set clear priorities, frameworks and KPIs for client acquisition, engagement, retention, loyalty and VIC development.
- Use client data, CRM analytics and market insights to identify growth opportunities and turn them into actionable business strategies.
- Monitor and challenge Client Development performance across the business, ensuring measurable impact and ROI.
- Define and lead the strategy for recruiting, developing and retaining high-end clients and VICs.
- Build a strong VIC culture across the retail network and align Private Clients Relations, Client Development and Retail.
- Oversee key VIC initiatives and experiences, drawing on FENDI’s Roman heritage, culture and identity to create a distinctive client experience.
- Lead, develop and empower the Client Development team, with direct responsibility for the CRM team and a Private Clients Relations Manager.
- Strengthen Client Development capabilities and share best practices across the retail network.
- Build strong partnerships with Retail, Omnichannel, Digital, Marketing and Client Services teams to deliver a holistic, seamless client strategy.
Qualifications
- At least 10 years’ experience in CRM, Client Development, Retail or a related function, ideally within luxury.
- Strong, proven CRM expertise, including CRM strategy, segmentation, lifecycle management, client communications and campaign management.
- Strong commercial and strategic mindset, with the ability to translate data and insights into business growth.
- Strong experience in Client Development, clienteling and/or VIC development, with the ability to operate across different levels of the client pyramid.
- Proven leadership and stakeholder management skills in a complex international environment.
- Excellent analytical, communication and influencing skills.
- Entrepreneurial, proactive and results-oriented mindset.
- International experience and ability to work across geographies and cultures.
- Passion for luxury, fashion, culture and evolving client behaviors.
- Fluent in English; additional languages are a plus.
- Willingness to travel regularly across all regions.
Skills
Experience
At least 10 years in CRM, Client Development, Retail or a related function, ideally within luxury.
Workplace
This position is based in Rome, Lazio, Italy.
Compensation
The base compensation for this position is EUR 80,000 per annum.
Benefits
Eligible for bonuses at Fendi’s discretion, based on factors such as individual and/or organizational performance; additional benefits are provided under current company policies, on top of legal benefits.
Culture
Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.