Fendi eCommerce Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 20, 2026
About Fendi
Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.
eCommerce Manager at Fendi, Singapore. Drive digital sales growth and omnichannel strategy for Southeast Asia and Australia in this luxury fashion role.
Role & Responsibilities
- Oversee management of the eCommerce platform, including product merchandising, content updates, promotional campaigns, and site functionality
- Monitor and analyse key eCommerce KPIs (traffic, conversion rates, average order value, customer acquisition cost, ROI) to identify trends and improvement opportunities
- Propose optimization strategies to enhance user experience, site performance, and conversion pathways
- Collaborate with the Merchandising team on key launches, commercial initiatives, and product pushes
- Define merchandising plans and partner with merchandising teams on buy strategy
- Support replenishment requests by providing target stock level recommendations to Supply Chain
- Identify and implement strategies to integrate online and offline client experience through an omnichannel approach
- Collaborate with retail teams to optimize sales opportunities and ensure seamless shopping experiences (e.g., purchase online from store, collect and pick up in-store)
- Act as primary liaison between regional teams (Marketing, Sales, Operations, IT) and headquarters to ensure cohesive digital strategy execution
- Stay abreast of emerging eCommerce trends, technologies, and competitive landscapes, proactively recommending innovative solutions
- Align with headquarters on the eCommerce commercial plan and build calendars according to digital business strategy
- Develop and execute regional eCommerce strategy focusing on market penetration, customer acquisition, and conversion optimization
- Align with the Digital Marketing team to optimize performance marketing campaigns across all channels
- Champion an exceptional online client experience through intuitive navigation, compelling product presentation, and seamless purchase journeys
- Gather and act upon customer feedback and insights to refine the online offering
Qualifications
- Minimum 7–10 years of eCommerce experience in a B2C environment
- Experience in luxury retail and/or fashion preferred
- Strong commercial acumen and business analytics capabilities
- Proven ability to lead and influence decision-making across diverse teams at all levels
- Exceptional project management skills with ability to prioritise and multitask in a fast-paced environment
- Advanced proficiency in English, both written and verbal
Skills
Experience
Minimum 7–10 years of hands-on eCommerce experience in a B2C environment, with demonstrated success in driving digital sales growth and optimizing online platforms. Experience in luxury retail and/or fashion is highly desirable. Candidate should demonstrate a track record of managing complex, multi-stakeholder projects in fast-paced, matrix-driven organizations.
Education
Not specified; tertiary qualification in Business, Commerce, Marketing, or a related discipline is preferred.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fendi, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Commerce Manager», «Online Business Manager», «eCommerce Operations Manager», «Digital Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.