Fendi Assistant Store Director

Costa Mesa California USA

Employment
Full-Time
Seniority
Manager
Compensation
$100,000–120,000/year
Posted
Oct 21, 2026

About Fendi

Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.

Fendi seeks an Assistant Store Director to lead sales, client development, store operations, and team performance at South Coast Plaza in Costa Mesa. This is a permanent, full-time, on-site role with base compensation of $100,000–$120,000 annually, plus retail bonus.

Role & Responsibilities

  • Drive sales performance across the business.
  • Analyze business results and propose and implement action plans to improve performance.
  • Partner with the Store Director to develop sales strategy, collaborating cross-functionally with corporate partners.
  • Identify opportunities to attract and retain clients.
  • Maintain a presence on the sales floor, empower sales staff to achieve assigned sales goals through authentic client experiences, and communicate goal expectations.
  • Partner with the Retail Events Office to organize local events.
  • Leverage the Retail Training Team to identify actions and learning strategies that support business needs and equip each store with a 360-degree view of the business to continually elevate the in-store client experience.
  • Partner with the Store Director and other departments to develop strategies that optimize performance and elevate the client experience.
  • Lead customer service quality, meet customer expectations, and set an example for the team through excellent service.
  • Develop Fendi customers, implement CRM tools, and maintain the customer database.
  • Act as a brand ambassador to establish and strengthen relationships with VIP clients and prospective customers, and cultivate a culture of private appointments.
  • Lead and plan in-store activities to deliver client service results, with support from regional teams and corporate departments.
  • Ensure effective coordination between front-of-house and back-of-house operations.
  • Complete essential administrative paperwork in a timely manner.
  • Control daily invoices and petty cash, take appropriate cost-control measures, and ensure efficient store operations.
  • Review and submit sales and operational reports to management in line with company metrics and policies.
  • Maintain cycle counts, inventory accuracy, and shrink controls.
  • Supervise store operations, including inventory flow and accuracy, team efficiency, stock organization, and training; coach employees in-store and partner with Retail to build operational knowledge across the team, including new hires, while supporting service excellence.
  • Analyze and supervise store stock productivity, scheduling, timely deliveries, and team organization to ensure efficient operations and an outstanding front-of-house and back-of-house client experience, while maintaining positive cross-departmental relationships.
  • Build an encouraging, positive culture and develop and empower staff through goal setting, performance monitoring, monthly catch-ups, and storewide meetings; coach employees and provide timely feedback.
  • Attract and recruit top talent through networking and scouting.
  • Assess employees’ performance and growth potential to establish strong team benchmarks and promote career paths.
  • Conduct new-hire training.

Qualifications

  • At least 5 years of management experience; luxury experience preferred.
  • Bachelor’s degree or equivalent experience preferred.
  • Strong understanding of the luxury fashion industry and luxury clientele.
  • Ability to develop, empower, and train leadership teams and staff; build strong internal and external relationships; and apply workforce skills effectively to improve business results.
  • Ability to delegate tasks effectively and follow up with the team.
  • Ability to adjust priorities and manage time effectively in a fast-paced environment.
  • Ability to communicate and listen attentively, understand information, and provide instructions to employees.
  • Strong interpersonal, communication, organizational, and follow-through skills.
  • Ability to understand and apply company policies and procedures.
  • Flexible schedule, including some nights, weekends, and holidays.

Skills

CRM tools

Experience

At least 5 years of management experience; luxury experience preferred.

Education

Bachelor’s degree or equivalent experience preferred.

Workplace

This position is based in Costa Mesa, California, USA, within easy reach of Los Angeles.

The setting USA

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Compensation

The base compensation for this position ranges from USD 100,000 to USD 120,000 per annum.

Benefits

Medical, dental, and vision insurance; short- and long-term disability coverage; paid time off; holiday pay; employee discounts and perks; 401(k)/retirement plan with employer contribution; retail bonus.

Culture

Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Fendi, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Director», «Assistant Retail Director», «Deputy Store Director», «Assistant Store Leader», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Fendi

Fendi Assistant Store Director

Costa Mesa, USA

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