Estée Lauder Trade Marketing Executive
- Location
- MumbaiMaharashtraIndia
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Posted
- Sep 22, 2026
Trade Marketing Executive at Estée Lauder Companies in Mumbai – lead retail marketing planning, visual merchandising, and omnichannel activation.
Role & Responsibilities
- Lead commercial planning across omnichannel retail channels in alignment with Channel Leads and stakeholders
- Assist in the management and execution of retail marketing plans, including new product launches and mega campaign planning
- Collaborate with Consumer Marketing, Commercial, and Online teams to plan and execute omnichannel activation for launches and campaigns
- Develop and execute monthly always-on and tactical promotion plans across online, brick-and-mortar, and specialty multi-brand counters
- Partner with Online team to localize Mega Campaign offers in alignment with regional brand guidelines and market context
- Initiate commercial proposals and new programs to exceed sales targets while monitoring promotion allocation compliance
- Coordinate visual merchandising updates, tester bars, and counter decorations with Product Marketing and design agencies
- Provide guidelines and briefing to agencies and oversee deployment of new launch counter decorations and VM updates in stores
- Respond to counter maintenance requests and ensure compliance with brand guidelines and allocated budgets
- Coordinate with Regional Design Development Centre on store design for new doors and renovations
- Prepare and order branded collaterals and merchandising required for new counter setup
- Lead shopfitter coordination and collaborate with retailers, brand team, and channel teams during new counter activation
- Develop retailer relationships and counter activation communication strategies with the Brand General Manager
- Align with retailers to support commercial and activation execution through collaborative initiatives including data sharing and visibility support
- Manage external partners in collaboration programs involving commercial deals, data exchange, and visibility support
- Monitor and track promotion-driven business performance and promo usage on a monthly basis
- Control promotion usage and costs within established budgets
- Plan and monitor visual merchandising, counter decoration, and maintenance budgets
- Track competitor activity and coordinate customer workshops
Qualifications
- Diploma in Business Management, Marketing, or Communication or equivalent qualification
- Minimum 2–3 years of relevant experience in FMCG or retail environments
- Excellent interpersonal, written, and spoken communication skills
- Proficiency in Microsoft Office suite including Word, Excel, and PowerPoint
Skills
Experience
Minimum 2–3 years of relevant experience in FMCG or retail environments, including exposure to trade marketing, commercial planning, or retail operations.
Education
Diploma in Business Management, Marketing, Communication, or equivalent qualification.
Workplace
This position is based in Mumbai, Maharashtra, India.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Coordinator», «Commercial Planning Executive», «Channel Marketing Manager», «Retail Activation Specialist», «Trade Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.