- Location
- Ho Chi Minh City Ho Chi Minh Vietnam
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Posted
- Sep 25, 2026
About Estée Lauder
Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.
This role oversees retail and commercial planning across all channels, orchestrating product launches, mega campaigns, visual merchandising updates, and promotional activations aligned with brand objectives. The incumbent partners closely with in-market consumer engagement and education teams to drive campaign execution, maintain retailer relationships, and deliver comprehensive retail marketing operations encompassing promo management, VM collateral distribution, and performance tracking across brick-and-mortar, online, and selective multi-channel environments.
Role & Responsibilities
- Execute new product launches, re-promotions, and mega campaigns across all retail channels in alignment with in-market Commercial and Consumer Engagement teams
- Develop and deliver monthly retail marketing plans encompassing always-on promotions, tactical initiatives, and omni-channel commercial activations
- Implement visual merchandising directives, including new launch counter decoration, VM updates, tester bar displays, and collateral deployment to stores according to brand guidelines and budgetary constraints
- Partner with Retail Project and Visual Merchandising teams on new counter design, setup, and renovation initiatives in coordination with in-market stakeholders
- Collaborate with retailers and in-market Commercial managers to communicate brand campaigns, monthly activities, and counter activation plans; support collaborative initiatives including data sharing, voucher programs, and CRM engagement
- Monitor and ensure promotional compliance with anti-diversion protocols; track promotion allocation under established guidelines and provide regular reporting on voucher spending and promo cost control
- Manage non-charge product distribution for B&M promotional plans and coordinate VM collateral and displayer allocation to stores based on local planograms
- Provide feedback to product marketing on forecasts for new launches, visual merchandising updates, and point-of-sale materials; coordinate with agencies for deployment execution and counter maintenance support
- Track promotion-driven business performance and actual promo usage on a monthly basis; monitor VM and counter maintenance spending against allocated budgets
- Coordinate customer workshops and support corporate sales and collaboration proposals including data sharing, voucher programs, and visibility initiatives
Qualifications
- 2–3 years of relevant experience in FMCG or retail marketing environment
- Excellent interpersonal, written, and spoken communication skills
- Independent, highly organized, and results-driven professional
- Demonstrated ability to manage multiple stakeholders and cross-functional initiatives
- Strong understanding of retail operations, promotional mechanics, and visual merchandising principles
Skills
Experience
2–3 years of relevant experience in FMCG or retail marketing, ideally with exposure to multi-channel promotional campaigns, retail partner management, and visual merchandising execution.
Education
Bachelor's degree in Marketing, Business Administration, Commerce, or equivalent field of study.
Workplace
This position is based in Ho Chi Minh City, Ho Chi Minh, Vietnam.
Explore jobs in Vietnam.
Culture
Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Manager», «Senior Trade Marketing Specialist», «Commercial Activation Lead», «Retail Campaigns Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.