Estée Lauder Director of Luxury Category Marketing
- Employment
- Full-Time
- Seniority
- Director
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 22, 2026
Estée Lauder seeks Director of Luxury Category Marketing in New York to lead AERIN & Re-Nutriv marketing across North America. 10+ years luxury beauty experience required.
Role & Responsibilities
- Develop and lead North America marketing strategy for AERIN and Re-Nutriv in alignment with global brand direction and regional business objectives, localizing product launches and 360° marketing programs
- Own end-to-end go-to-market strategy for new product launches, hero accelerations, and seasonal campaigns across retail, DTC, and specialty channels in partnership with cross-functional teams
- Drive marketing program execution including media, social, influencer, events, sampling, and in-store experiences while partnering with Visual Merchandising, Sales, and Education teams
- Manage AERIN Long Range Plan and P&L across key cost centers, monitoring category and brand performance to optimize growth and promotional strategy
- Define category and hero product seasonal Merchandise Financial Plan and three-year long-range portfolio strategy for Re-Nutriv and AERIN skincare
- Ensure every consumer touchpoint reflects brand identity and luxury codes through collaboration with Global Brands, Special Events, and PR teams on tentpole activations
- Build strong relationships with EL Sales Team and retail partners, collaborating on joint business plans, exclusives, and high-impact programs
- Manage and develop direct reports while acting as key point of contact between North America and Global Brand, Sales, Finance, and Operations teams
Qualifications
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 10+ years of progressive marketing experience with strong focus on prestige or luxury beauty in North America
- Deep understanding of North American luxury consumer, retail landscape, and omni-channel strategies
- Proven success in leading 360° marketing plans, launches, and retail activations
- Strong creative and strategic thinking abilities with passion for innovative brand storytelling
- Demonstrated leadership, collaboration, communication, and analytical skills
- Data-driven mindset with ability to analyze campaign results and adjust strategies
Skills
Experience
10+ years of progressive marketing experience in prestige or luxury beauty, with demonstrated success leading integrated 360° marketing initiatives, product launches, and retail activations in the North American market.
Education
Bachelor's degree in Marketing, Business, or related field required. MBA preferred.
Workplace
This position is based in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Marketing Director, Luxury Skincare», «Category Marketing Director, Prestige Beauty», «Luxury Brand Marketing Director, North America», «Senior Director of Luxury Category Strategy», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.