Estée Lauder Counter Lead

Trowbridge England UK

Employment
Full-Time
Seniority
Supervisor
Posted
Oct 16, 2026

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

Estée Lauder is seeking a Counter Lead in Trowbridge to support sales growth, market share, consumer experience and counter operations. The role includes local marketing and events, team-level retail standards, stock and administration, commercial reporting, promotions and visual merchandising.

Role & Responsibilities

  • Support the Brand in driving sales turnover and market share while maintaining a consumer-focused approach.
  • Project a credible and professional Brand image to internal and external consumers.
  • Maximise sales through selling, excellent service and strong retail standards.
  • Contribute to efficiencies by following store, Brand and Company procedures and guidelines.
  • Understand daily and weekly targets, and remain aware of additional sales opportunities through events, omnichannel and digital channels.
  • Stay informed about competitor activity and missed opportunities.
  • Use social media effectively to drive business and protect and enhance the Brand image.
  • Deliver the Brand strategy through an effective local plan.
  • Plan and implement local marketing and event initiatives aligned with retailer activity.
  • Continuously improve service levels, foster a zero-complaints mindset and create a surprise-and-delight culture.
  • Represent the Brand as an ambassador, bringing its values to life.
  • Manage refunds and complaints in line with Company guidelines and reach mutually satisfactory conclusions, consulting the Area Manager when appropriate.
  • Use digital tools to keep knowledge up to date.
  • Deliver consumer recruitment and retention initiatives to grow a loyal consumer base.
  • Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
  • Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing.
  • Review retail standards daily and ensure they meet requirements.
  • Complete deliveries, stock movements and related administration within agreed Company timeframes.
  • Complete auditable processes and administration in line with Company guidelines, taking corrective action in identified risk areas.
  • Fulfil information requests accurately and by the stated deadlines.
  • Minimise stock loss by correctly implementing and following Company security policies and procedures.
  • Maintain a safe environment for consumers and comply with Company and retailer policies and procedures.
  • Ensure health and safety responsibilities and operational activities achieve at least an 'Acceptable' overall audit grade.
  • Manage daily replenishment and take appropriate action where needed.
  • Use commercial reports to inform decisions and maximise sales performance.
  • Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
  • Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
  • Manage promotions and discounts in line with Company guidelines.
  • Identify trends and suggest ways to enhance product performance.

Qualifications

  • Experience in a fast-paced retail and/or consumer-facing environment.
  • Ability to drive self-development.
  • Commercial understanding and awareness of the industry.
  • Effective communication, organisation and prioritisation skills.

Skills

Sales and service Commercial reporting Visual merchandising Social media Digital tools Communication Organisation Prioritisation

Workplace

The role is situated in Trowbridge, England, UK — conveniently close to Bristol.

The setting England

Explore jobs in England or in the UK.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Supervisor», «Retail Counter Team Leader», «Beauty Counter Lead», «Counter Sales Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Estée Lauder

Estée Lauder Counter Lead

Trowbridge, UK

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