Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead drives sales turnover and market share through consistent consumer focus and professional brand representation. Responsibilities span sales maximization, retail excellence, operational compliance, visual merchandising, and local marketing execution, with accountability for daily targets, omnichannel awareness, service quality, and brand ambassador leadership within a fast-paced beauty retail environment.

Role & Responsibilities

• Drive sales turnover and market share whilst maintaining consumer focus and professional brand representation
• Maximize sales performance through effective selling techniques, excellent service delivery, and adherence to retail standards
• Understand and work toward daily and weekly sales targets
• Maintain awareness of sales avenues including events, omnichannel platforms, and digital channels
• Monitor competitor activities and identify missed sales opportunities
• Leverage social media effectively to drive business and protect brand image
• Deliver the brand strategy and execute local marketing and events initiatives aligned with retailer activity
• Lead excellence in service delivery and create a culture of continuous improvement and customer delight
• Serve as a brand ambassador, ensuring brand values are represented and brought to life
• Manage refunds and complaints in line with company guidelines to satisfactory resolution
• Use digital tools to maintain up-to-date product and brand knowledge
• Develop consumer recruitment and retention strategies to build a loyal customer base
• Plan and execute visual merchandising layouts to guidelines and agreed timescales
• Ensure daily review and maintenance of retail standards including products, housekeeping, displays, messaging, and pricing
• Manage stock deliveries, movements, and associated administration within agreed company timeframes
• Implement company security policies and procedures to minimize stock loss
• Create and maintain a safe working environment in compliance with company and retailer policies
• Manage daily stock replenishment and make informed commercial decisions using sales reports
• Identify and manage all promotions and discounts in accordance with company guidelines
• Identify product trends and make suggestions to enhance product performance

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty and retail industry
• Effective communication, organizational, and prioritization skills
• Ability to drive self-development

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment with demonstrated ability to drive sales and manage team operations. Commercial awareness and understanding of the beauty retail industry required.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.