Estée Lauder Counter Lead
- Location
- New MiltonHampshireUK
- Employment
- Part-Time
- Seniority
- Lead
- Department
- Retail & Boutique Operations
- Posted
- Sep 22, 2026
Estée Lauder Counter Lead at Smith Bradbeers, New Milton. Part-time retail leadership role driving sales and brand excellence.
Role & Responsibilities
- Drive sales turnover and market share through consumer-focused engagement and strong product knowledge
- Maintain a credible and professional brand image with all internal and external stakeholders
- Achieve daily and weekly sales targets whilst maximising performance through excellent customer service and retail standards
- Manage and execute visual merchandising layouts according to brand guidelines within agreed timescales
- Lead daily stock replenishment and inventory management, taking corrective action as needed
- Develop and deliver consumer recruitment and retention strategies to build a loyal customer base
- Monitor competitor activities, market trends, and missed opportunities to inform strategic decision-making
- Plan and implement local marketing and events initiatives aligned with retailer activity
- Leverage social media and digital channels to protect and enhance brand image and drive business growth
- Ensure delivery of zero-defect service standards by monitoring and improving service levels, managing complaints and refunds in line with company guidelines
- Represent brand values and strategy through local execution and ambassadorship
- Conduct daily reviews of retail standards including product presentation, housekeeping, displays, messaging, and pricing
- Manage promotions, discounts, and all commercial decisions using retail reports and performance data
- Implement company security policies and procedures to minimise stock loss and shrinkage
- Maintain safe working environment compliant with company and retailer health and safety policies
- Complete all auditable processes and administration to company standards and address areas of risk
- Use digital tools to maintain current product knowledge and operational awareness
Qualifications
- Proven experience in fast-paced retail and consumer-facing environments
- Commercial awareness and understanding of the beauty or luxury retail sector
- Strong communication, organisation, and prioritisation skills
- Demonstrated ability to drive self-development and continuous improvement
- Track record of achieving sales targets and exceeding performance expectations
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment, with demonstrated commercial understanding and awareness of the industry. Proven track record of driving sales performance and managing retail operations in a luxury or prestige beauty context.
Education
Secondary education or equivalent; professional retail or beauty qualifications preferred.
Workplace
The role is situated in New Milton, Hampshire, UK — conveniently close to Bournemouth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Lead», «Beauty Counter Supervisor», «Retail Department Lead», «Point of Sale Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.