Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead drives sales turnover and market share for Estée Lauder through consistent consumer focus, maintaining a credible brand image while maximising sales performance. The role encompasses visual merchandising execution, inventory management, local marketing delivery, and the cultivation of a zero-defect service culture that recruits and retains a loyal customer base.

Role & Responsibilities

• Drive sales turnover and market share through consumer-focused engagement and strong product knowledge
• Maintain a credible and professional brand image with all internal and external stakeholders
• Achieve daily and weekly sales targets whilst maximising performance through excellent customer service and retail standards
• Manage and execute visual merchandising layouts according to brand guidelines within agreed timescales
• Lead daily stock replenishment and inventory management, taking corrective action as needed
• Develop and deliver consumer recruitment and retention strategies to build a loyal customer base
• Monitor competitor activities, market trends, and missed opportunities to inform strategic decision-making
• Plan and implement local marketing and events initiatives aligned with retailer activity
• Leverage social media and digital channels to protect and enhance brand image and drive business growth
• Ensure delivery of zero-defect service standards by monitoring and improving service levels, managing complaints and refunds in line with company guidelines
• Represent brand values and strategy through local execution and ambassadorship
• Conduct daily reviews of retail standards including product presentation, housekeeping, displays, messaging, and pricing
• Manage promotions, discounts, and all commercial decisions using retail reports and performance data
• Implement company security policies and procedures to minimise stock loss and shrinkage
• Maintain safe working environment compliant with company and retailer health and safety policies
• Complete all auditable processes and administration to company standards and address areas of risk
• Use digital tools to maintain current product knowledge and operational awareness

Qualifications

• Proven experience in fast-paced retail and consumer-facing environments
• Commercial awareness and understanding of the beauty or luxury retail sector
• Strong communication, organisation, and prioritisation skills
• Demonstrated ability to drive self-development and continuous improvement
• Track record of achieving sales targets and exceeding performance expectations

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment, with demonstrated commercial understanding and awareness of the industry. Proven track record of driving sales performance and managing retail operations in a luxury or prestige beauty context.

Education

Secondary education or equivalent; professional retail or beauty qualifications preferred.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.