Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead drives sales turnover and market share for Estée Lauder at retail while maintaining a credible brand image and delivering exceptional consumer experiences. The role encompasses sales maximization, operational excellence, brand ambassadorship, and strategic execution of visual merchandising and promotions at the point of sale.

Role & Responsibilities

• Drive sales performance and achieve daily/weekly targets through effective selling and service excellence
• Reflect a credible and professional brand image to consumers and stakeholders at all times
• Maximize sales by leveraging all commercial reports and promotional opportunities
• Deliver brand strategy locally with effective execution plans aligned to retailer activity
• Lead visual merchandising execution, ensuring layouts comply with guidelines and timescales
• Maintain retail standards across product presentation, housekeeping, displays, messaging, and pricing through daily reviews
• Manage consumer recruitment and retention to build a loyal customer base
• Develop and maintain comprehensive product knowledge to deliver industry-leading consumer experiences
• Plan and implement local marketing and event initiatives aligned with retailer activity
• Manage refunds and complaints in line with company guidelines to mutually satisfactory conclusions
• Ensure daily replenishment and stock movements are completed within agreed timeframes
• Implement company security policies and procedures to minimize stock loss
• Monitor competitor activities and identify missed opportunities
• Leverage digital tools and social media to drive business and protect brand image
• Ensure health, safety, and operational compliance achieving minimum 'Acceptable' audit grades

Qualifications

• Proven experience in fast-paced retail and/or consumer-facing environments
• Commercial understanding and awareness of the beauty industry
• Effective communication, organisation, and prioritisation skills
• Ability to drive self-development

Skills

Experience

Experience in fast-paced retail and consumer-facing environments, with demonstrated commercial awareness of the beauty or luxury retail sector.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.