- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Sep 22, 2026
About Estée Lauder
Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.
The Counter Lead directs sales performance and market share growth across an Estée Lauder counter, maintaining exemplary brand representation and consumer-focused engagement. The role encompasses sales optimization, visual merchandising execution, operational excellence, and strategic brand activation across omnichannel platforms, while ensuring adherence to company procedures and maintaining comprehensive product knowledge to deliver industry-leading beauty retail experiences.
Role & Responsibilities
- Drive daily sales turnover and market share growth whilst maintaining consumer focus and loyalty
- Maintain credible professional brand image and ambassador presence for all internal and external stakeholders
- Maximize sales through consultative selling, exceptional service delivery, and adherence to premium retail standards
- Execute visual merchandising layouts and product displays in accordance with brand guidelines and timelines
- Manage daily stock replenishment, inventory movements, and associated administration within company timeframes
- Plan and implement local marketing initiatives and brand activation events aligned with retailer calendars
- Leverage social media and digital channels to drive brand awareness and protect brand image
- Deliver consumer recruitment and retention strategies to cultivate a loyal customer base
- Monitor competitor activities and identify missed market opportunities
- Ensure all refunds, complaints, and consumer issues are managed according to company guidelines with appropriate escalation
- Review and maintain retail operational standards daily including product presentation, housekeeping, and messaging
- Develop comprehensive product knowledge to ensure consultative experiences that meet individual consumer needs
- Minimize stock loss through implementation of security policies and audit compliance
- Manage promotions, discounts, and pricing in line with commercial guidelines
- Ensure health, safety, and security procedures are maintained to company standards
- Maintain accurate administration and audit documentation, achieving minimum acceptable ratings
Qualifications
- Experience in fast-paced retail and/or consumer-facing environments
- Commercial understanding and awareness of industry trends
- Effective communication, organisation, and prioritisation skills
- Self-development mindset and commitment to continuous learning
- Ability to interpret and utilize commercial reports for decision-making
Skills
Experience
Proven experience in a fast-paced retail environment, preferably in beauty, cosmetics, or prestige consumer goods. Demonstrated track record of achieving sales targets and driving market share growth. Background in consumer-facing roles with exposure to omnichannel retail operations.
Education
Secondary education required; retail management certification or beauty industry training preferred but not essential.
Workplace
The successful candidate will be located in Limerick, Limerick, Ireland, with easy access to Dublin.
Explore jobs in Ireland.
Culture
Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Manager», «Retail Counter Supervisor», «Brand Counter Coordinator», «Sales Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.