Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead drives sales turnover and market share for Estée Lauder at a Boots retail location, acting as the primary point of contact for consumer engagement and brand representation. The role encompasses sales maximization, operational excellence, visual merchandising, and brand strategy execution across all channels including in-store, events, and digital platforms.

Role & Responsibilities

• Drive sales performance and achieve daily/weekly targets through consultative selling and excellent customer service
• Represent the Estée Lauder brand with credibility and professionalism to internal and external stakeholders at all times
• Plan and execute visual merchandising layouts in accordance with brand guidelines and timescales
• Manage daily stock replenishment and inventory movements, ensuring efficient processing and accuracy
• Monitor competitor activities and identify market opportunities to enhance brand positioning and sales performance
• Leverage digital tools and social media to amplify brand messaging and drive business growth
• Deliver a consumer recruitment and retention strategy to cultivate a loyal customer base
• Maintain exceptional retail standards across product presentation, housekeeping, displays, and pricing on a daily basis
• Implement and oversee all promotional activities and discounts in compliance with company guidelines
• Ensure health, safety, and security protocols are followed to create a safe retail environment
• Manage refunds and complaints in accordance with company policy, escalating to the Area Manager when necessary
• Execute local marketing and events initiatives aligned with retailer campaigns and brand strategy
• Monitor commercial reports and performance metrics to make data-informed merchandising and promotional decisions

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty and luxury retail industry
• Demonstrated ability to drive self-development and continuous improvement
• Effective communication, organisation, and prioritisation skills

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment is required. Demonstrated commercial awareness and understanding of the beauty and luxury retail industry are essential.

Education

No specific formal education requirements stated; retail or beauty industry qualifications are not mandated.

Workplace

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.