Estée Lauder Counter Lead
- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Sep 22, 2026
Estée Lauder Counter Lead in Cardiff – drive sales, deliver brand excellence, and lead retail operations in this full-time role.
Role & Responsibilities
- Drive sales turnover and market share through consistent consumer focus and achieving daily/weekly targets
- Maintain credible and professional brand image to all internal and external stakeholders
- Deliver exceptional retail service standards and maximize sales performance
- Manage daily stock replenishment and minimize stock loss through security policy compliance
- Execute visual merchandising layouts to guidelines and agreed timescales
- Develop and deliver local marketing and events initiatives aligned to retailer activity
- Lead brand strategy execution and ensure brand values are represented and brought to life
- Manage all refunds and complaints in line with company guidelines to satisfactory conclusion
- Review retail standards daily including product displays, housekeeping, messaging, and pricing
- Implement consumer recruitment and retention strategies to grow loyal customer base
- Leverage digital tools and social media to protect and enhance brand image
- Monitor competitor activities and identify missed sales opportunities
- Ensure all auditable processes and administration adhere to company guidelines
- Maintain safe working environment ensuring company and retailer health and safety policies are followed
Qualifications
- Experience in a fast-paced retail and/or consumer-facing environment
- Commercial understanding and awareness of the beauty and fragrance industry
- Ability to drive self-development and continuous improvement
- Effective communication, organization and prioritization skills
- Demonstrated ability to manage multiple tasks simultaneously
- Strong product knowledge of premium beauty and fragrance offerings
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment, with demonstrated commercial awareness of the beauty and fragrance industry. Proven track record in driving sales performance and maintaining retail standards to premium levels.
Workplace
This position is based in Cardiff, Wales, UK.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Counter Manager», «Sales Counter Lead», «Fragrance Counter Supervisor», «Point of Sale Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.