Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead drives sales performance and market share for the Estée Lauder brand through a consumer-focused approach, maintaining impeccable brand representation and retail standards. The role encompasses strategic responsibility for sales optimization, operational excellence, visual merchandising execution, and team engagement across all customer touchpoints—including in-store, events, digital channels, and omnichannel initiatives.

Role & Responsibilities

• Drive sales turnover and market share whilst maintaining consumer focus and brand credibility
• Maximize sales performance through excellence in selling, service delivery, and adherence to retail standards
• Achieve and exceed daily and weekly sales targets through strategic planning and execution
• Develop and execute a consumer recruitment and retention strategy to grow brand loyalty
• Lead the planning and implementation of local marketing and events initiatives aligned with retailer activity
• Deliver brand strategy at the local level, ensuring effective execution and visibility of brand values
• Manage visual merchandising layouts according to guidelines and ensure daily retail standards maintenance
• Monitor competitor activities and market opportunities to protect and enhance brand positioning
• Leverage social media and digital tools to drive business growth and maintain brand image
• Ensure delivery of exceptional service with zero-tolerance for consumer complaints, creating a 'surprise and delight' culture
• Manage stock replenishment, promotions, and inventory loss prevention in line with company policies
• Oversee deliveries, stock movements, and administrative processes within agreed timeframes
• Maintain a safe working environment compliant with all health, safety, and security procedures
• Develop comprehensive product knowledge to deliver industry-leading consumer experiences

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty and cosmetics industry
• Effective communication, organization, and prioritization skills
• Ability to drive self-development and continuous improvement
• Brand-oriented mindset with demonstrated ability to represent corporate values

Skills

Experience

Proven experience in a fast-paced retail environment, ideally within prestige beauty, cosmetics, or luxury goods retail. Demonstrated success in consumer-facing roles with a track record of driving sales performance and maintaining high retail standards.

Education

Secondary education or equivalent; relevant retail management qualifications or training programs are advantageous.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.