Estée Lauder Counter Lead

Birmingham England UK

Employment
Full-Time
Seniority
Supervisor
Posted
Nov 8, 2026

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

Estée Lauder is seeking a Counter Lead in Birmingham to support sales, market share and consumer experience, while overseeing counter standards, operations, stock, visual merchandising and local marketing initiatives. The role also manages complaints, promotions and commercial performance; it is a full-time regular position.

Role & Responsibilities

  • Support the Brand in driving sales turnover and market share through a consistent consumer focus.
  • Represent a credible and professional Brand image to internal and external consumers.
  • Maximise sales through selling, excellent service and strong retail standards.
  • Contribute to efficiency by adhering to store, Brand and Company procedures and guidelines.
  • Understand daily and weekly targets, and remain aware of additional sales opportunities through events, omnichannel and digital channels.
  • Stay up to date with competitor activity and missed opportunities.
  • Use social media effectively to drive business and protect and enhance the Brand image.
  • Deliver the Brand strategy and an effective local plan.
  • Plan and implement local marketing and event initiatives aligned with retailer activity.
  • Deliver excellent service execution, continually improving and visibly monitoring service levels, fostering a zero-complaint mindset and a culture of surprise and delight.
  • Act as a Brand ambassador, bringing Brand values to life.
  • Manage refunds and complaints in line with Company guidelines and reach mutually satisfactory outcomes, consulting the Area Manager where appropriate.
  • Use digital tools to keep knowledge up to date.
  • Deliver consumer recruitment and retention strategies to grow a loyal consumer base.
  • Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
  • Plan and maintain excellent standards across products, housekeeping, displays, messaging and pricing; review retail standards daily.
  • Complete deliveries, stock movements and related administration within agreed Company timeframes.
  • Complete auditable processes and administration in line with Company guidelines, taking corrective action in areas of risk.
  • Fulfil information requests accurately and within deadlines.
  • Minimise stock loss by correctly implementing and following Company security policies and procedures.
  • Maintain a safe environment for consumers and comply with Company and retailer policies and procedures.
  • Ensure health and safety responsibilities and operational activities achieve at least an 'Acceptable' overall audit grade.
  • Manage daily replenishment and take appropriate action where necessary.
  • Use commercial reports to maximise sales performance and inform commercial decisions.
  • Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
  • Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
  • Manage promotions and discounts in line with Company guidelines.
  • Identify trends and recommend actions to enhance product performance.

Qualifications

  • Experience in a fast-paced retail and/or consumer-facing environment.
  • Ability to drive self-development.
  • Commercial understanding and awareness of the industry.
  • Effective communication, organisation and prioritisation skills.

Skills

Effective communication Organisation Prioritisation Commercial awareness Social media Digital tools Visual merchandising

Workplace

The role is situated in Birmingham, England, UK.

The setting England

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Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Estée Lauder

Estée Lauder Counter Lead

Birmingham, UK

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