Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead is responsible for driving sales turnover and market share for Estée Lauder through consumer-focused execution and consistent brand representation. The role encompasses sales maximization through excellent service delivery, operational excellence in stock management and merchandising, and team leadership to achieve daily and weekly targets. The Counter Lead develops consumer recruitment strategies, manages local marketing initiatives, maintains visual standards, and serves as a brand ambassador while ensuring compliance with company procedures and health and safety guidelines.

Role & Responsibilities

• Drive sales turnover and market share while maintaining consistent consumer focus and strong brand representation
• Maximize sales performance through effective selling, excellent service delivery, and adherence to retail standards
• Achieve and monitor daily and weekly sales targets, utilizing commercial reports to inform decision-making
• Develop and execute consumer recruitment and retention strategies to build a loyal customer base
• Plan and implement local marketing initiatives and events aligned with retailer and brand strategy
• Oversee visual merchandising layout execution, ensuring compliance with brand guidelines and timely completion
• Maintain exceptional service standards by implementing visible improvements, managing customer complaints, and fostering a zero-complaints mindset
• Manage daily stock replenishment, monitor inventory levels, and minimize stock loss through implementation of security policies
• Ensure operational excellence including product displays, housekeeping, messaging, pricing, and health and safety compliance
• Lead team in brand ambassador responsibilities, embodying and communicating brand values to customers and staff
• Manage refunds and complaints in line with company guidelines, consulting with area management where appropriate
• Stay current with competitor activities, product knowledge, and digital tools to support business objectives
• Leverage social media and omnichannel opportunities (events, digital, online) to drive business and enhance brand image

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty and cosmetics industry
• Ability to drive self-development and continuous improvement
• Effective communication, organization, and prioritization skills

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment is essential, with demonstrated ability to drive sales, manage teams, and maintain brand standards in a prestige beauty context.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.