Estée Lauder Companies Senior Online Manager, Asia Pacific
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Estée Lauder Companies seeks Senior Online Manager for Asia Pacific to drive digital growth, manage DTC strategy, and lead ecommerce initiatives across luxury beauty brands.
Role & Responsibilities
- Define and execute online brand strategy for all digital platforms aligned with global brand guidelines and in close collaboration with Regional Brand leadership
- Account for Brand Online P&L across APAC markets, ensuring achievement of sales targets and profitability objectives
- Own and orchestrate the Regional online calendar, coordinating cross-functional execution of campaigns and activations
- Define and manage APAC online activation portfolio in partnership with Regional Brand and market teams
- Input and validate media and CRM strategies with Regional specialist teams, overseeing SEO, UX, paid media, and CRM execution
- Monitor key performance indicators including traffic, sales, ROAS, consumer recruitment, and retention; implement agile mitigation actions as needed
- Oversee Brand.com P&Ls for designated brands in relevant markets, ensuring profitability and sales achievement
- Build, optimize, and manage Brand.com commercial traffic-building activities and campaign portfolio
- Identify and analyze key opportunity areas through data-driven review of Brand.com performance dashboards and reports
- Serve as primary point of contact and advocate for Regional Brand and Online initiatives with external agencies and internal stakeholders
- Coordinate cross-functional teams of specialists (Regional Brand, Media, CRM) to deliver brand targets
- Liaise with local market Digital Commerce Managers to optimize key campaigns within global brand governance
Qualifications
- Prior experience in ecommerce, online, or digital marketing from a consumer-focused brand or digital agency
- Strong leadership and influencing capability to manage multiple projects in a matrix environment
- Demonstrated stakeholder management skills across multiple levels of seniority
- Ability to work effectively across geographically dispersed teams and multiple time zones
- Strong analytical capabilities with fast learning agility
- Detail-oriented with excellent work prioritization and organizational discipline
Skills
Experience
Minimum 5–7 years of progressive experience in ecommerce, online marketing, or digital commerce roles, ideally within luxury beauty, consumer goods, or premium retail. Proven track record of managing complex, multi-market digital initiatives and leading matrix teams across geographies.
Education
Bachelor's degree in Marketing, Business, E-commerce, Digital Media, or related field. MBA or advanced marketing certification preferred.
Workplace
This position is based in Hong Kong, Hong Kong, China.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Digital Manager, Asia Pacific», «Senior Ecommerce Manager, Asia Pacific», «Senior Online Brand Manager», «Senior Digital Commerce Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.