Estée Lauder Companies Senior Executive, Online Sales & Marketing
- Location
- Kuala LumpurKuala LumpurMalaysia
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Estée Lauder Companies seeks Senior Executive for Online Sales in Kuala Lumpur to drive ecommerce strategy, omni-channel marketing, and digital growth across beauty brands.
Role & Responsibilities
- Maximize online channel sales across brand clusters and lead omni-channel strategy development for Malaysia affiliate
- Develop integrated online marketing strategy across brand clusters to drive ecommerce platform sales and amplify brand awareness
- Build out omni-occasion marketing initiatives and unify brand calendar across channels
- Manage monthly sales targets, advertising spend allocation, and P&L forecasting aligned with key launches and promotional calendar
- Oversee stock and sample inventory planning with supply chain partners, managing limited-edition offerings and promotional programs
- Optimize website performance and SEO, ensuring storefront KPI achievement including site maintenance, asset refresh, and product listing optimization
- Lead partnerships with key content creators and social sellers to maximize online sales and reduce customer acquisition cost
- Conduct comprehensive business analysis across channels including Lazada and Shopee, tracking traffic sources, conversion rates, product performance, and user behavior
- Collaborate with CRM and paid media teams on unified communications strategy and database segmentation
- Identify digital marketing opportunities and competitive landscape insights; stay informed of prestige beauty e-tailer trends and best practices
- Conduct regular business reviews with Malaysia and regional stakeholders, serving as local market advocate to regional teams
Qualifications
- 2–3 years of proven experience in beauty retail, online marketing, or ecommerce operations
- Hands-on expertise with marketplace Seller Centers and end-to-end platform operations
- Strong working knowledge of web technologies and internet-based reporting tools
- Demonstrated proficiency in website metrics analysis, data analysis tools, and business reporting platforms
- Prior experience working with major retailers (advantageous)
- Prior experience managing cross-geographic operations (advantageous)
Skills
Experience
2–3 years of hands-on experience in beauty retail, online marketing, or ecommerce, with demonstrated expertise in marketplace seller operations and platform mechanics. Exposure to multi-channel marketing, budget management, and digital analytics preferred. International or cross-regional experience is advantageous.
Education
Not explicitly specified; bachelor's degree in Business, Marketing, Ecommerce, or related discipline is typically expected for this level.
Workplace
This position is based in Kuala Lumpur, Kuala Lumpur, Malaysia.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Ecommerce Manager», «Online Channel Manager», «Digital Sales Executive», «Online Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.