Estée Lauder Companies Senior Brand Online Manager

About Estée Lauder Companies

The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.

Role & Responsibilities

• Define and lead the SEA4 online strategy in alignment with the brand’s regional and global vision.
• Establish clear channel roles and differentiation across marketplaces, social commerce and emerging channels.
• Develop integrated online marketing and commercial plans to drive consumer demand, brand awareness, customer recruitment and market share.
• Translate brand objectives into relevant online consumer experiences, content, media and commercial activations.
• Identify emerging beauty, technology, data and consumer trends to strengthen online competitiveness.
• Lead key SEA4 online transformation and growth projects.
• Own the SEA4 online P&L, including sales targets, forecasting, investment allocation, gross-to-net management and profitability.
• Develop annual business plans and review performance against sales, profit and market-share objectives.
• Use consumer, channel and performance data to identify growth opportunities and improve investment effectiveness.
• Balance short-term commercial delivery with long-term brand equity and sustainable growth.
• Own the SEA4 TikTok Shop strategy across commerce, content, livestreaming, affiliates, media and customer recruitment.
• Lead Lazada eKAM across SEA6, managing strategic partnerships, Joint Business Planning, commercial negotiations and regional growth initiatives.
• Develop platform-specific assortment, pricing, promotion, media and activation strategies.
• Build platform stakeholder partnerships to unlock innovation, visibility and commercial opportunities.
• Continuously assess emerging platforms, technologies and digital-commerce capabilities.
• Develop regional frameworks, guidelines and tools for New Product Launches and brand-led promotional planning.
• Build integrated online launch plans covering awareness, consideration, conversion and customer retention.
• Establish promotional guardrails that protect brand equity while maintaining channel competitiveness.
• Define market and platform versions based on consumer insights, channel roles and commercial potential.
• Review launch and campaign performance and apply learnings to future planning.
• Represent the brand within the Online community, ensuring brand strategy, positioning and equity are reflected in digital-commerce plans.
• Represent Online within the Brand team, contributing consumer insights, channel trends and commercial opportunities to brand planning.
• Partner with Brand Marketing, Media, CRM and platform teams to deliver integrated consumer campaigns.
• Collaborate with Finance, Demand Planning, Supply Chain and local market teams to support operational and commercial delivery.
• Influence regional and local stakeholders to drive alignment and execution across markets.
• Lead, coach and develop the Online Brand team.
• Set strategic priorities, performance objectives and development plans.
• Build team capabilities across brand strategy, digital marketing, commercial management, data analysis and platform operations.
• Encourage entrepreneurial thinking, innovation, accountability and cross-market collaboration.
• Create an environment where the team can test ideas, learn from performance and continuously improve.

Qualifications

• At least 10 years of experience in brand management, digital marketing, e-commerce or online commercial leadership.
• Ability to translate brand strategy into integrated online marketing and channel plans.
• Strong understanding of consumer journeys, digital media, social commerce and marketplace ecosystems.
• Proven P&L ownership, commercial planning and financial-management capabilities.
• Experience managing strategic platform partnerships and commercial negotiations.
• Strong knowledge of New Product Launch planning and promotional strategy.
• Data-driven, with the ability to turn consumer and performance insights into actions.
• Strong stakeholder-management and influencing skills across regional and local teams.
• Proven people-management, coaching and capability-building experience.
• Entrepreneurial and innovative, with comfort operating in a fast-moving environment.
• Ability to balance brand equity, consumer experience, market-share growth and profitability.

Skills

Experience

At least 10 years in brand management, digital marketing, e-commerce or online commercial leadership.

Culture

The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.