- Location
- Mumbai Maharashtra India
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
About Estée Lauder Companies
The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.
Enterprise-focused paid media professional responsible for leading performance marketing initiatives across a 17-brand portfolio. Reporting to the Enterprise Marketing, Data & ELC Studios team, the position encompasses strategic channel planning, media partnership management, and regional performance optimization. The role requires subject matter expertise across performance marketing and paid media channels, with demonstrated ability to drive incremental traffic and revenue through strategic social and broad reach initiatives while managing complex stakeholder relationships and partner ecosystems.
Role & Responsibilities
- Lead strategic performance marketing and media initiatives across brand and corporate teams, delivering key growth metrics in performance channels
- Define corporate marketing channel strategy for social and broad reach channels within the performance marketing mix
- Provide performance marketing subject matter expertise to brand teams on driving traffic and improving strategy, with particular focus on social and broad reach
- Act as product owner for 8+ social media channels and platforms, managing roadmap delivery and training brand teams on new features and ad products
- Manage key media partners and vendors relationships to unlock business value through joint business plans, QBRs, co-investment agreements, and measurement agendas
- Analyze traffic and revenue trends across performance marketing channels to identify opportunities and deliver incremental online revenue and market share
- Compile and cascade online marketing insights and best practice guidelines across all brands
- Collaborate with Enterprise Marketing and Online team to identify consumer segmentation opportunities and optimize marketing channel performance
- Oversee performance marketing testing framework and identify innovation opportunities for incremental growth
- Ensure financial compliance and accuracy across branded marketing channel suppliers including invoicing and purchase order management
Qualifications
- Well-developed digital marketing experience, particularly in performance, social and broad reach channels
- Proven track record of driving measurable performance results
- Deep understanding of performance media analytics, metrics and dashboards
- Subject matter expertise in paid media strategies and activation
- Demonstrated expertise in ad-tech best practices and managing new ad tech product delivery
- Ability to influence and build collaborative relationships with partners and internal colleagues
- Capacity to prioritize and manage multiple projects simultaneously in a fast-paced environment
- Previous experience with GA360, Google Ads/SA360 and related Google Suite tools
- Experience managing successful digital marketing partner and agency relationships
Skills
Experience
Extensive experience in digital performance marketing, with demonstrated success in leading cross-functional teams and driving revenue-focused results across multiple brands and markets.
Education
Bachelor's degree in Marketing, Business, Communications or related discipline preferred.
Workplace
The successful candidate will be located in Mumbai, Maharashtra, India.
Explore jobs in India.
Culture
The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Performance Marketing Manager», «Digital Media Manager», «Performance Media Specialist», «Social Media Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.