Estée Lauder Companies Paid Media Executive
- Location
- MumbaiMaharashtraIndia
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Paid Media Executive at Estée Lauder Companies in Mumbai – lead full-funnel paid media strategy across brands with 3–5 years digital marketing experience.
Role & Responsibilities
- Participate in brand grouping's overall media strategy and define paid media execution aligned with brand objectives
- Develop comprehensive paid media plans based on 360-degree consumer marketing plans, specifying channel mix, calendar, and creative assets
- Define advertising and promotional budget requirements and optimize paid media mix to achieve performance goals
- Conduct monthly reviews of A&P budgets with paid media managers and recommend reallocation as needed
- Prepare agency briefs and manage communications with media agencies for branded projects, controlling plan and asset quality
- Proactively report changes in A&P spending that may impact demand forecasting to brand and demand planning teams
- Leverage data analytics tools including Google Analytics, Attribution modelling, and platform-specific dashboards to inform strategy
- Build and maintain relationships with media partners including Google, Facebook, Twitter, and local publishing houses
- Challenge organizational status quo by identifying optimization opportunities and responding to market dynamics
- Present analytical insights and recommendations to senior stakeholders for strategic decision-making
Qualifications
- Minimum 3–5 years of paid media experience in agency or client-side environments
- University degree or equivalent professional qualification
Skills
Experience
Significant digital marketing experience with a track record of driving and executing digital media strategy in global, multi-brand, multi-channel environments. Proven experience managing ATL/BTL (above-the-line and below-the-line) paid media agencies and delivering strong campaign performance. Demonstrated success working cross-functionally with consumer marketing, demand planning, and regional teams in complex matrix organizations. Strong background in online and direct-to-consumer channels, with detailed understanding of consumer funnels and market dynamics.
Education
University degree (field of study not specified in source data)
Workplace
The successful candidate will be located in Mumbai, Maharashtra, India.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Media Manager», «Paid Media Strategist», «Media Planning Executive», «Performance Marketing Manager», «Digital Advertising Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.