Estée Lauder Companies Manager, TikTok Shop Paid Media
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Estée Lauder Companies seeks Manager, TikTok Shop Paid Media in New York to lead GMV Max campaign strategy and optimization. Full-time role reporting to Executive Director, Social & Creator Commerce.
Role & Responsibilities
- Develop GMV Max campaign strategy aligned to brand and channel GMV targets in partnership with brand leads and channel leadership
- Launch strategic campaign structures to prioritize product promotion, budget allocation, and ROI targets
- Continuously optimize campaigns for Target ROI and Max Delivery objectives, including daily pacing/performance monitoring and SKU selection adjustments based on performance signals
- Own daily management and distribution of paid media budget across active campaigns based on real-time performance against brand and channel goals
- Conduct daily monitoring of campaign performance metrics defined in partnership with brand stakeholders
- Proactively identify and act on optimization opportunities including pacing adjustments, creative fatigue mitigation, and product-level performance shifts
- Establish and define consistent, portfolio-wide KPIs for paid media performance
- Deliver weekly campaign performance reviews against agreed-upon metrics within GMV Max reporting capabilities
- Build and present monthly recaps including performance summary, optimization actions taken, and forward-looking recommendations
- Translate paid media performance into actionable insights for brand and channel leadership, surfacing trends, risks, and opportunities
- Partner with TikTok's Global Business Solutions team to coordinate upper-funnel awareness campaigns with lower-funnel Shop campaigns
- Align with ELC NA Central Media Team and media agency of record to synchronize broader brand and media investment with Shop Ads activity
- Amplify high-performing organic and affiliate content through paid Shop Ads in coordination with affiliate management agency
- Collaborate with brand teams to ensure paid media activity reflects brand standards, launch priorities, and campaign moments
- Manage budget reporting, forecasting, and reconciliation with channel leadership and finance
Qualifications
- 4+ years of paid media management experience
- Direct, hands-on experience managing GMV Max campaigns at scale
- Strong analytical skills with ability to translate campaign data into clear, actionable recommendations
- Comfort operating in fast-moving, ambiguous environments where platform capabilities evolve rapidly
- Strong communication and stakeholder management skills including ability to present performance and recommendations to senior leaders
Skills
Experience
4+ years of paid media management with direct, hands-on experience managing GMV Max campaigns at scale. Preferred experience in beauty, CPG, or other high-velocity consumer categories; familiarity with broader TikTok ad ecosystem beyond Shop Ads (upper-funnel awareness, Spark Ads, TopView); and experience working alongside or transitioning work in-house from agency partners.
Workplace
The role is situated in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Commerce Media Manager», «E-Commerce Paid Media Manager», «TikTok Shop Campaign Manager», «Digital Paid Media Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.