Estée Lauder Companies Manager, TikTok Shop
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $85,000–139,600/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Manager, TikTok Shop at Estée Lauder Companies in New York. Lead social commerce operations, oversee agency partners, and drive GMV growth. $85K–$139.6K annually.
Role & Responsibilities
- Manage day-to-day operations of one or more ELC brand TikTok Shops, partnering with Brand leads and agency partners to deliver GMV and profitability targets
- Optimize Seller Center operations, including Shop Performance Score drivers and daily performance metrics
- Develop channel sales forecasts and inventory plans in partnership with Brand Online and Supply Planning teams
- Curate trend-savvy, strategic assortments tailored to TikTok Shop's audience and algorithm
- Leverage platform analytics tools to track sales, ad spend, marketing KPIs, and campaign effectiveness to inform shop strategy
- Develop weekly brand-level reporting packages with actionable insights and lead regular leadership meetings to communicate performance and recommendations
- Coordinate cross-functional collaboration across Brand, Marketing, Finance, Supply Chain, IT, and Customer Service to ensure operational efficiency
- Oversee external agency performance, output, and accountability
- Liaise with TikTok account teams to maximize platform support and partnership opportunities
- Monitor competitive landscape and translate market signals into actionable strategic recommendations
Qualifications
- 5+ years of professional experience in eCommerce, direct-to-consumer, social commerce, marketplace operations, or adjacent field
- Demonstrated success managing and holding external agencies or vendors accountable
- Strong interest in social commerce trends, TikTok platform dynamics, and TikTok Shop mechanics
- Excellent project management and cross-functional communication skills
- Data-savvy with experience using platform analytics, dashboards, and performance metrics
- Fluency with P&L management and financial forecasting (highly desirable)
Skills
Experience
5+ years in eCommerce, direct-to-consumer, social commerce, marketplace operations, or adjacent roles. Demonstrated track record of success managing external agencies, vendors, or partners. Direct experience with TikTok Shop is a plus but not required; the role prioritizes strategic thinking and commercial acumen over platform-specific tenure.
Education
Bachelor's degree in Business, Marketing, Commerce, or a related field (or equivalent professional experience).
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 85,000 to USD 139,600 per annum.
Benefits
Health insurance coverage (medical, dental, and vision), wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time, competitive incentive compensation programs and commission/bonus plan eligibility (role and plan dependent).
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Commerce Manager», «Platform Operations Manager», «TikTok Shop Director», «E-Commerce Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.