Estée Lauder Companies Manager, Integrated Media
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $85,000–139,600/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Estée Lauder Companies seeks Manager, Integrated Media in New York to lead paid media strategy and execution across premium beauty brands.
Role & Responsibilities
- Lead media mix planning to support full-funnel consumer coverage, balancing brand-building and performance-driving investments across all channels including audio, digital, out-of-home, retail, social, and television
- Collaborate with Category Marketing, Online, PR/Influencer, and Account Teams during annual, seasonal, and monthly planning cycles to align paid media strategies with business objectives
- Serve as day-to-day agency lead on strategy and execution across multiple brands
- Lead innovation within the paid media ecosystem by piloting emerging media formats such as connected TV, audio, premium video, and digital partnerships
- Integrate advanced creative testing frameworks comparing user-generated content versus branded content and short-form versus long-form content to optimize engagement and asset performance
- Rebalance media investment toward high-performing channels to drive long-term brand equity and nurture high-value consumers
- Lead full-funnel retailer media strategies, optimizing investment and partner mix for efficiency and incremental reach
- Partner with media agency to reallocate spend strategically from underperforming to growth-driving platforms
- Incorporate geo-targeted campaigns to drive in-store traffic for priority retailers
- Deliver measurable brand lift across awareness, intent, and message retention metrics for key demographics
- Establish integrated measurement frameworks including brand lift studies, media mix modeling, and audience quality tracking
- Use analytics to assess media effectiveness and drive ongoing optimization across campaigns
- Partner with analytics and insights teams to connect paid media metrics with brand health and business KPIs
Qualifications
- 7+ years of experience in media planning and execution within a media agency, retailer media network, or brand marketing environment
- Proven experience managing multi-million-dollar budgets and complex cross-channel campaigns
- Deep understanding of digital, social, programmatic, traditional, and retail media channels
- Expertise in full-funnel marketing strategies and advanced analytics
- Strong creative judgment with ability to evaluate and guide on-brand content
- Proven ability to act as a strategic bridge across multiple matrixed teams and align diverse stakeholder interests
- Excellent written, verbal, and presentation skills
- Exceptional organizational and project management capabilities with acute attention to detail
- Passion for beauty, brand storytelling, and driving measurable results
Skills
Experience
7+ years in media planning and execution within a media agency, retailer media network, or brand marketing environment, with demonstrated success managing multi-million-dollar budgets and executing complex cross-channel campaigns.
Education
Bachelor's degree in marketing, communications, business, or related field preferred.
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 85,000 to USD 139,600 per annum.
Benefits
Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and eligibility for participation in a competitive bonus program with possibility for overachievement based on performance and company results.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Strategy Manager», «Paid Media Manager», «Digital Media Manager», «Brand Media Director», «Integrated Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.