Estée Lauder Companies Executive Director, Global Influencer Marketing Strategy & Operations

Role & Responsibilities

• Define and communicate enterprise influencer marketing strategy with a clear global vision to accelerate adoption and value realization across brands and affiliates
• Establish global influencer tiering models, playbooks, and activation frameworks that outline best practices for brand integration with defined roles and key performance indicators
• Define global investment guidance frameworks aligned to market maturity, channel roles, and category growth ambitions
• Partner with IT and global affiliates to identify and scale global influencer technology platforms for discovery, management, activation, and measurement
• Establish global KPI frameworks and reporting standards across brand and performance objectives, tracking global performance and adoption
• Define standardized global KPI taxonomy spanning brand, engagement, commerce, and ROI metrics
• Enable the new OneELC global operating model for influencer marketing, defining roles and responsibilities across global brands, regions, and local teams
• Establish and manage a global roster of influencer agencies, embedding them into local ways of working
• Partner with legal to establish global agency contracting frameworks and incentive models
• Establish clear governance, guidelines, and best practices covering brand safety, compliance, disclosures, contracts, and usage rights in partnership with legal teams
• Develop a global influencer community across ELC, cascading best practices, learnings, and feedback on global frameworks
• Build capability-building materials to level up the organization and establish excellence in influencer strategy and execution
• Build and mentor a high-performing global team and extended community of influencer practitioners
• Collaborate closely with media and social commerce teams to embed influencer best practices as part of an integrated communications strategy

Qualifications

• Extensive experience leading influencer marketing strategy at enterprise or multinational scale
• Demonstrated expertise in developing global marketing frameworks and operating models across multiple markets and brands
• Strong background in technology platform selection, implementation, and performance measurement systems
• Proven track record of building and scaling global teams and influencer communities
• Experience establishing governance frameworks, compliance standards, and brand safety protocols
• Ability to work cross-functionally with legal, IT, finance, and operational teams
• Strategic mindset with capacity to balance global vision with local market nuances

Skills

Experience

15+ years of progressive marketing experience, with a minimum of 8 years in influencer marketing, digital marketing, or integrated marketing communications at the executive level. Proven experience developing global marketing strategies and leading cross-functional teams across multiple brands and markets.

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced marketing certification preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 158,650 to USD 272,700 per annum.

Benefits

Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time, competitive incentive compensation programs and commission/bonus plan eligibility

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.