Estée Lauder Companies eCommerce, Paid Media and Consumer Insights Lead
Johannesburg Gauteng South Africa

- Location
- Johannesburg Gauteng South Africa
- Employment
- Full-Time
- Seniority
- Lead
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 2, 2026
About Estée Lauder Companies
The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.
The eCommerce, Paid Media and Consumer Insights Lead drives online sales, eCommerce trading, paid media and consumer insight performance across retailer.com and pure player channels. The role leads commercial plans, key accounts, P&L, campaign execution, analytics and cross-functional teams while supporting eCommerce and omnichannel growth.
Role & Responsibilities
- Drive sustainable eCommerce and digital growth by delivering online sales targets and maximizing commercial performance across retailer.com and pure player channels.
- Execute digital demand generation strategies aligned with brand and affiliate priorities; own digital trading performance, including traffic, conversion, sales productivity and campaign effectiveness, while identifying growth opportunities and mitigating risks.
- Lead the development and execution of eCommerce commercial plans, managing relationships and negotiations with e-retailers and pure player partners to meet revenue, profitability and market share objectives.
- Manage key account performance and P&L; deliver sell-in and sell-through targets, forecast demand and inventory requirements, and identify digital commerce opportunities that support long-term growth.
- Ensure operational excellence across online platforms through effective execution of digital campaigns, promotions, launches and trading activities.
- Coordinate Brand, Sales, Marketing, Planning and external agency stakeholders to align priorities and ensure quality, timely execution.
- Oversee paid media operations, including planning, implementation, optimization and reporting across performance marketing channels.
- Use digital analytics, consumer insights and market intelligence to monitor customer behavior, online performance, competitor activity and market trends; identify improvements to engagement, conversion, return on investment and business effectiveness.
- Manage consumer insight frameworks and translate findings into actionable recommendations that improve commercial outcomes and shopper experiences.
- Improve digital processes, reporting frameworks, performance measurement and ways of working; strengthen collaboration between Digital, Brand and Commercial teams and promote a data-driven culture.
- Lead internal digital resources and agency partners by setting expectations, building digital commerce and media performance capability, and fostering accountability, collaboration, innovation and execution excellence.
- Use people leadership and stakeholder management to deliver digital, commercial and business objectives and support eCommerce and omnichannel growth.
Qualifications
- Marketing degree or diploma.
- 3–5 years' experience in eCommerce management.
- Proven experience in digital sales, eCommerce trading and online retail.
- Strong paid media management experience through agency partners.
- Understanding of digital, social and performance marketing channels.
- Experience with commercial performance, P&L accountability and revenue growth.
- Strong cross-functional collaboration with Marketing, Brand, Sales and external partners.
- Experience in project management, agency management and MarTech platforms.
- Analytical mindset and ability to translate data and consumer insights into business outcomes.
- Commercially astute with a strong digital mindset.
- Results-oriented and execution-focused.
- Strong stakeholder management and influencing skills.
- Data-driven decision maker with strong analytical capability.
- Highly organized and able to manage multiple priorities.
- Proactive, solutions-oriented and accountable for delivery.
Skills
Experience
3–5 years' experience in eCommerce management.
Education
Marketing degree or diploma.
Workplace
This position is based in Johannesburg, Gauteng, South Africa.
Explore jobs in South Africa.
Culture
The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Commerce Lead», «eCommerce and Performance Marketing Lead», «Online Trading Lead», «Digital Growth Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.