- Location
- Makati National Capital Region Philippines
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Executive & General Management
- Posted
- Oct 28, 2026
About Estée Lauder Companies
The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.
The Country Manager leads Estée Lauder Companies’ market growth, brand strategy, operations, and team development in the Philippines, overseeing P&L performance, distribution, operational effectiveness, compliance, and business continuity. Full-time, regular position.
Role & Responsibilities
- Develop a fast, in-depth understanding of the market, including its mixed economy, rapid pace of change, and complex government and labor regulations.
- Represent Estée Lauder Companies in the marketplace with integrity, upholding its values, culture, and heritage while building the business in the new geography.
- Build brand equity and work with Brand Leads to reinforce brand philosophies, ensure excellence in visual merchandising and marketing execution, and promote adherence to guidelines through internal and consumer education.
- Work with the VP and Brand Regionals, where necessary and relevant, to formulate mid- and long-term market, distribution, and brand strategies that maximize sales and ensure brand growth outperforms the market by at least one percent.
- Launch new brands; identify new distribution channels, retail opportunities, and potential local distributors for managing FSF/FSS; and expand the geography.
- Manage P&L responsibility to achieve agreed net and retail sales targets, including COGs and NOP; tightly control OPEX and strictly monitor reimbursements to and expense approvals for 3PSP.
- Monitor potential market risks, including regulatory, economic, and industry changes; threats to intellectual property or brand equity; health and safety; and talent retention.
- Gather market intelligence on governmental and legal changes, political and security stability, and their business impact.
- Monitor and understand competitor activity and consumer behavior to align corporate and brand strategies.
- Proactively formulate market-share defense and growth strategies.
- Motivate, lead, and develop the team.
- Build strong relationships with third parties, including distribution and retail partners, landlords, media owners, and other industry players, to support smooth operations and strengthen Estée Lauder Companies’ presence and reputation in the country, including negotiating for the best spaces and locations.
- Develop social standing in the Philippines to work with NGOs, KPLs, and 3PSP.
- Ensure strategic alignment with the VP/GM in daily operational execution, governance and control, and roles and responsibilities.
- Ensure efficient allocation and prioritization of financial and human resources for maximum output.
- Monitor and provide input on brands’ operational effectiveness, including retail pricing versus competitors, brand category mix, and inventory management to maintain a stringent lineup and minimize obsolescence and destruction.
- Negotiate and monitor costs for operational effectiveness, including cooperative spending and support, rents, and other third-party suppliers.
- Monitor grey-market activities to protect brand integrity and minimize impact.
- Work with HR, Supply Chain, and Finance teams to maximize efficiencies and compliance.
- Update and conduct drills for Crisis Management and Business Continuity Plans to ensure their relevance and currency.
- Keep all staff aligned with and updated on corporate strategies and developments.
- Ensure company policies and procedures are properly recorded and executed for compliance.
- Monitor and troubleshoot SAP processes with BRM, the SAP site lead, and the IP Executive to improve processes, realize value, and ensure cost effectiveness; provide ongoing skills training, including efficient use of reports and data.
Skills
Workplace
This position is based in Makati, National Capital Region, Philippines, within easy reach of Manila.
Explore jobs in the Philippines.
Culture
The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Country General Manager», «Country Director», «Market Director», «General Manager, Philippines», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
