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- Location
- Mumbai Maharashtra India
- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Sep 26, 2026
About Estée Lauder Companies
The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.
The Counter Lead drives sales turnover and market share growth for their assigned brand while maintaining a consumer-focused approach. This role is accountable for achieving business objectives through exemplary brand representation, sales excellence, retail standard execution, and operational efficiency. The Counter Lead serves as a brand ambassador, managing daily counter operations, inventory replenishment, visual merchandising, and customer experience to deliver sustainable revenue growth and customer loyalty.
Role & Responsibilities
- Drive sales turnover and market share growth while maintaining consistent consumer focus
- Project credible brand image to internal and external consumers, acting as brand ambassador
- Maximize sales through consultative selling, excellent service delivery, and adherence to retail standards
- Manage daily and weekly sales targets, ensuring awareness of omnichannel sales opportunities including events, digital, and social channels
- Monitor competitor activities and identify missed business opportunities
- Leverage social media and digital tools to drive business performance and protect brand image
- Develop and execute local marketing and event initiatives aligned with retailer activity
- Deliver exceptional service by implementing measures to reduce complaints and create a 'surprise and delight' customer culture
- Manage customer refunds and complaints in line with company guidelines to mutually satisfactory resolution
- Maintain exemplary retail standards including product displays, housekeeping, messaging, and pricing through daily reviews
- Execute visual merchandising layouts according to guidelines and timescales
- Manage daily stock replenishment and identify inventory optimization opportunities
- Ensure deliveries and stock movements are completed within company timeframes
- Minimize shrinkage by implementing security policies and procedures correctly
- Develop deep product knowledge to deliver industry-leading customer experiences
- Identify sales trends and recommend product performance enhancements
- Maintain safe, compliant working environments adhering to health and safety policies
Qualifications
- Demonstrated experience in fast-paced retail and/or consumer-facing environments
- Strong commercial understanding and awareness of beauty/fragrance industry trends
- Excellent communication, organization, and prioritization skills
- Proven ability to drive self-development and continuous improvement
- Track record of achieving sales targets and managing customer satisfaction
- Ability to work in a team environment and lead by example
Skills
Experience
Minimum 2–3 years of professional experience in fast-paced retail and/or consumer-facing environments, preferably within luxury beauty, fragrance, or prestige cosmetics. Prior experience in counter or point-of-sale management, sales leadership, or brand representation is advantageous.
Education
Secondary education; retail or customer service qualifications are preferred but not mandatory. On-the-job training in brand-specific product knowledge and retail systems will be provided.
Culture
The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Manager», «Brand Sales Lead», «Fragrance Counter Lead», «Point of Sale Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.